CRM Associate (Gaming)
About The Position
As a CRM Associate, Gaming you will be responsible for planning and executing CRM promotional & lifecycle campaigns across multiple regions on time and to a high standard. You will support the team in the daily tasks such as planning, testing, executing and analyzing CRM campaigns. You will deliver promotional plans ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards. The salary range for this position is between $50,000 to $60,000 annually. This role is eligible for inclusion in the Company’s hybrid working from home policy.
Requirements
- Experience working in a CRM or marketing related role preferred
- Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
- Passion for casino games and a good understanding of what appeals to and drives engagement with our customers.
- Understanding of online casino betting mechanics, promotions and KPIs.
- Comfortable in using CRM tools; Customer Data platforms such as Optimove and Engagement Platforms such as Braze.
- Understanding of customer behaviors and lifecycles relevant to online casino
- Strong numerical and analytical skills, with the ability to use a range of data insights and sources.
- Results driven with the desire to A/B test, re-evaluate, optimize, and test again.
- Leading by example to demonstrate qualities of a strong team player.
- Exceptional communication and interpersonal skills.
Responsibilities
- Building and driving campaigns to engage customers at all parts of the customer lifecycle.
- Ensuring all casino CRM activities adhere to quality standards, regulation and brand guidelines.
- Analyzing campaign performance and clearly articulating insight into how to improve engagement.
- Following existing strategic decisions and guidelines.
- Developing CRM knowledge and expertise.
- Collaborating closely with stakeholders to meet the needs of the department and the Company.
- Recognizing commercial opportunities, gathering and analyzing key information prior to making a commercial decision.
- Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
- Encouraging a data driven culture within the team and monitoring customer behaviours to optimize performance.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
