Associate Creative Director, T Brand

The New York Times•New York, NY

1d•Hybrid

About The Position

Inspired by the journalism and innovation of The New York Times, T Brand Studio crafts stories that allow brands to make their mark on the world. Their skilled team consists of journalists, copywriters, editors, art directors, creative directors, designers, videographers, producers, program managers, strategists, and developers. They create innovative branded advertising content and custom audio for brands that are embedded in The New York Times platform and its related media offerings. The Associate Creative Director will be inspired by culture and the world around them, bringing a collaborative spirit while providing guidance, clarity, and leadership. This role involves working on multiple projects with conflicting deadlines, collaborating with strategy and media teams to create brand-defining platforms and storytelling across digital, audio, video, and social. The Associate Creative Director will contribute to new business/sales development and create meaningful, idea-led work in various storytelling methods. They will concept and write for categories such as healthcare, advocacy, education, innovation, wellness, energy, and tech, which require accuracy along with medical, legal, and regulatory reviews. The ideal candidate is comfortable translating product features and medical breakthroughs into compelling stories with a human lens, understands how consumer and professional audiences engage with platforms and devices, and is proficient in building strategic frameworks for brands needing both credibility and cultural resonance. Category fluency and strategic thoughtfulness are paramount. This is a hybrid role based in the New York headquarters, reporting to the Director, Creative (T Brand Studio), with an expectation to be in the office 3 days per week.

Requirements

6+ years of experience inside a branded content studio, advertising agency or in-house brand environment.
Experience presenting concepts to internal and external leadership and teams.
Copycrafting and conceptual storytelling skills.
Experience writing in different voices, tones, styles and lengths or experience directing compelling design, typography and visual solutions.
Experience developing work and creative platforms that build trust, credibility and cultural relevance for brands across different advertiser categories.
Adapt storytelling to each category's unique goals and constraints, including branded and unbranded pharma advertising.
Translate complex or high-consideration products (whether in finance, technology, healthcare, or other regulated/technical industries) into compelling and audience-relevant creative that is also medically accurate.
Experience across different marketing channels.
Understand digital media audiences and their behaviors.

Nice To Haves

Experience with the pharma landscape and pharma/healthcare/wellness clients.
Track record for outstanding concept ideation and award-winning creative.
Knowledge and genuine interest in the New York Times journalism and brand.

Responsibilities

Develop compelling creative concepts for brands across major markets, including healthcare, hospitals, advocacy, education, innovation, energy and more.
Ensure your work aligns with The New York Times' editorial tone, while also meeting category-specific goals.
Collaborate with disciplines across T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers, art directors and designers.
Develop collaborative relationships with the Strategy, Media and Sales partners to navigate complex client structures.
Map creative solutions to category insights across industries
Craft creative storytelling solutions to solve clients' biggest communication challenges. This includes translating complex, technical or regulated subject matter.
Facilitate the creative and the conceptual framework for all projects.
Guide a creative vision for a client to fruition.
Manage the concept strategy which meets the goals of the clients.
Revise, pivot and rework ideas.
Ensure that branded content maintains the authenticity, credibility, and tone consistent with The New York Times' editorial environment.
Partner with Program Management to build scopes of work and project plans that set the team up for success against creative deliverables.
Provide clear and objective critiques of creative work.
Present internally and externally to clients.
Stay informed of innovations, trends and latest discoveries across multiple therapeutic areas.
Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
Establish clear parameters around brand and product integration.
Master NYT ad products and formats to pitch work and creative ecosystems that harness the scope of the full portfolio of brands.