Associate Creative Director, Copy, Shark Beauty

SharkNinja•Needham, MA

23d

About The Position

We’re looking for an Associate Creative Director, Copywriting to help shape the next generation of Shark Beauty storytelling. You’re a conceptual thinker, sharp writer, and natural leader who knows how to turn product features into emotionally compelling stories that convert, educate, and inspire. You think of yourself as more than a writer — you’re a conceptual juggernaut who leads with ideas, not just lines. You’re fluent in brand voice, obsessed with craft, and excited by the challenge of solving creative problems across every channel. This is a hands-on leadership role where brand voice meets business results. You’ll lead copy across product launches and integrated campaigns, from packaging and DTC to social and video. You’ll partner closely with designers, product teams, and marketers to bring ideas to life across every touchpoint.

Requirements

6+ years in a copywriting role at an agency or in-house creative team
A portfolio showcasing smart concepts and strong writing across multiple media
Experience leveraging AI in your work
Experience working on product-driven brands and simplifying complex features into benefit-led messaging
Strong social-first creative instincts with a knack for story-driven content
Strategic thinking with the ability to translate business goals into compelling creative
Excellent editing skills and a sharp eye for detail
Familiarity with performance channels including DTC, Amazon, and social
Collaborative, communicative, and confident in presenting ideas to leadership

Nice To Haves

Love storytelling as much as selling
Are just as strong at concepting as you are at polishing the final line
Think in scroll-stopping ideas, not just captions
Thrive in fast-paced, evolving environments
Are energized by feedback and iteration
Want to help shape the voice of one of the fastest-growing brands in the world
Ready to lead the copy charge for Shark Beauty and tell stories that captivate and convert?

Responsibilities

Lead copy development for new product launches and full-funnel marketing campaigns
Develop platform-native concepts for social channels like TikTok, Instagram, YouTube, and emerging platforms
Craft naming, messaging frameworks, taglines, and positioning that connect with consumers
Write across a range of channels including packaging, digital, OTT/OLV, Amazon, DTC, and experiential
Collaborate with product, insights, marketing, and design teams to turn briefs into big ideas
Define and evolve the voice of Shark Beauty across all platforms
Present work to senior stakeholders with confidence and clarity
Guide and mentor junior writers, helping sharpen their thinking and execution
Review and edit copy to ensure quality, clarity, and brand alignment