Associate Creative Director, Copy – Ninja

SharkNinja•Needham, MA

13h

About The Position

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. At SharkNinja, our purpose is to positively impact people’s lives in homes around the world. We create 5-star products that solve real problems and bring them to market with the same level of ambition. Our creative team operates at the intersection of product, brand, and performance. We are consumer-centric, digging for insights and iterating until we find what truly resonates. We are product-led, where our innovation is the story. We are idea-driven, building platforms and systems, not just campaigns. We are increasingly AI-enabled, using new tools to move faster, explore more, and raise the bar. This is a team that values speed, ownership, and craft, and expects creatives to operate as both thinkers and makers. We are looking for an Associate Creative Director, Copy to help invent what Ninja sounds like next. This is a role for a conceptual leader who does not just write campaigns. You define product identities, shape positioning from day one, and build ideas that drive demand across the entire funnel. You will partner closely with product, insights, and marketing from the earliest stages, influencing what we make, how we name it, and why it matters. You think in platforms, not posts. Systems, not assets. Ideas that scale across every touchpoint and perform. You are fluent in modern creative tools including AI, using them to accelerate exploration and iteration while maintaining a high bar for taste and originality. This is a hands-on leadership role where you lead while staying close to the work.

Requirements

8 to 10 years in copywriting at a senior or lead level
Portfolio showing strong conceptual thinking across campaigns and product storytelling
Demonstrated ability to define and launch product identities and stories from 0 to 1
Experience working upstream with product and insights teams to shape positioning
Ability to build ideas across brand and performance channels
Strong instincts for social and platform-native storytelling
Experience across DTC, Amazon, retail, and integrated campaigns
High standards for craft, clarity, and taste
Experience using AI in the creative process