Associate Creative Director, Content Creation (on/off camera-freelance)

PUBLICIS GROUPE•New York, NY

30d•$61 - $97•Hybrid

About The Position

We're looking for an Associate Creative Director, Content Creation (on/off camera). You are a social-first creative leader with a strong understanding of content creation for TikTok and Instagram. This role is perfect for someone who thrives in fast-paced environments, loves capturing trends, and can balance strategic thinking with hands-on execution. You'll collaborate with creative and strategy teams to concept and produce engaging, on-trend video content for elevated fashion brands. This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Requirements

Bachelor's Degree or higher in Fine Arts, Graphic Design, Digital Media Design, or Advertising/Portfolio school
5+ year experience in an advertising or marketing agency
An engaging portfolio than demonstrates both conceptual ability and art direction craft and social content creation
Software Skills: Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator, InDesign), Figma, Canva.
Deep understanding of native TikTok video style, visual hooks, and trend-driven storytelling.
Comfortable shooting with both phone (TikTok) and DSLR (Instagram).
Strong grasp of audio integration and basic sound editing.
Strategic thinker with proven experience in social-first creative campaigns.
Experience collaborating with influencers and creators.
General awareness and understanding of the digital landscape, including online campaigns, mobile experiences, and social media landscape.
Enthusiasm, big ideas and attention for details are welcome
Strong written and verbal communication skills.
A creative mindset with a passion for storytelling and innovation.
Ability to work collaboratively in a fast-paced environment.
You are passionate about the creative world and love to stay on top of the latest trends, strategies, and technologies as well as how competitors within the industry are doing things
Ability to meet deadlines while maintaining high-quality work
Please provide portfolio link and resume when applying

Nice To Haves

Knowledge of luxury fashion labels/luxury aesthetics and industry trends.

Responsibilities

Brainstorm and pitch TikTok and Instagram video concepts aligned with current trends and brand objectives.
Partner with social strategists, influencers, and creators to develop compelling content ideas.
Create content highlighting fashion experts, apparel, shoes, and beauty.
Ensure Overall creative is on-brand but also inspires user engagement, wins affinity and is breakthrough and fresh.
Stay updated on industry and platform trends, competitor strategies, and audience behavior to inform content creation
Occasionally appear on camera or use hands for product modeling.
Capture and direct social-first video content (TikTok: phone-based, authentic; Instagram: DSLR, polished).
Shoot fashion-focused videos featuring apparel, shoes, beauty, and expert Q&As.
Shoot and edit content on a daily/weekly basis
Direct talent for simple Q&A or lifestyle shoots.
Edit videos directly on mobile for TikTok; apply simple SFX and audio enhancements.
Utilize platform-native audio and trending sounds effectively.
Deliver polished edits for Instagram using DSLR footage.
Travel to client flagship store or local locations for content capture as needed.

Benefits

At Publicis Groupe, we offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.

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