Associate Creative Director, Acquisition Marketing

OneMain Financial • Charlotte, NC

3d • Hybrid

About The Position

At BrightWay (www.meetbrightway.com) we’re living our mission to improve the financial well-being of hard-working Americans. Our goal is to transform the way our customers think about and use credit cards, rewarding good behavior in ways that truly add value, while providing experiences that empower and engage, even if that means challenging industry norms. We continually challenge what a digital finance product can be - employing a customer-first approach in developing all of our products, features, or experiences. We’re not afraid to look to outside influences and create new frameworks. Operating as a startup and owned by OneMain Financial, one of the largest and most successful personal finance companies in the industry, we launched our digital-first suite of credit cards in 2021 and have been on a high growth, fast-track ride of fostering innovative thinking to engaging and empower our customers ever since. Location: Charlotte, NC // Hybrid: 3 days/week (Tuesday - Thursday) About the job: We are looking for an Associate Creative Director to join our team as a skilled individual contributor with management experience, overseeing our acquisition marketing experiences.

Requirements

• Minimum of 10 years experience in either agency, startup, or early-stage product environments designing consumer facing digital experiences, preferably with new to market products.
• Minimum 5 years experience in the digital marketing space; showing proven results in marketing campaigns across digital channels.
• Proficiency working in cross-functional teams, strategically partnering with product managers, marketers, and engineers.
• Ability to turn insights and data into design decisions that influence our product and marketing strategies.
• Expertise building successful and engaging marketing campaigns, preferably for financial products.
• Experience owning and/or maintaining a successful design system.
• Strong UX, information hierarchy and customer journey mapping capabilities.
• Strong visual design competency and attention to detail.
• Ability to rapidly iterate and produce multiple concepts and solutions.
• Excellent communication and presentation skills, with an understanding of when to both define and defend the rationale behind decisions.
• A strong bias for action.
• Proficiency with Figma, Adobe Suite, Confluence, and Jira.

Nice To Haves

• Web code or adjacent experience a nice to have.

Responsibilities

• Setting and executing the overall creative marketing strategy in acquisition campaigns across all channels (may flex to other servicing areas as needed).
• Maintaining creative marketing assets across landing pages and other web-based assets, in-app marketing, emails, and print assets, ensuring high standard of quality and creative cohesion at every touchpoint.
• Collaborating cross-functionally with product marketing, strategy, and external partners to both implement new campaigns and optimize existing ones for performance, targeting, and conversion.
• Leading creative work with external partners, ensuring high quality and on time delivery.
• Staying informed on industry trends and customer behaviors to inform creative decisions
• Maintaining and innovating on the BrightWay design system.
• Mentoring junior team members and helping to define your team’s process such as critiques and team meetings, ensuring an engaged, supported, and productive team.

Benefits

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
• Up to 4% matching 401(k)
• Employee Stock Purchase Plan (10% share discount)
• Tuition reimbursement
• Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
• Paid sick leave as determined by state or local ordinance, prorated based on start date
• Paid holidays (7 days per year, based on start date)
• Paid volunteer time (3 days per year, prorated based on start date)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees