Associate Creative Director, Acquisition Marketing
About The Position
We are looking for an Associate Creative Director to join our team as a skilled individual contributor with management experience, overseeing our acquisition marketing experiences. The Associate Director is responsible for: Setting and executing the overall creative marketing strategy in acquisition campaigns across all channels (may flex to other servicing areas as needed). Maintaining creative marketing assets across landing pages and other web-based assets, in-app marketing, emails, and print assets, ensuring high standard of quality and creative cohesion at every touchpoint. Collaborating cross-functionally with product marketing, strategy, and external partners to both implement new campaigns and optimize existing ones for performance, targeting, and conversion. Leading creative work with external partners, ensuring high quality and on time delivery. Staying informed on industry trends and customer behaviors to inform creative decisions Maintaining and innovating on the BrightWay design system. As a senior team member you're also an integral part of running our marketing and design teams on a daily basis. You're mentoring junior team members and helping to define your team's process such as critiques and team meetings, ensuring an engaged, supported, and productive team.
Requirements
- Minimum of 10 years experience in either agency, startup, or early-stage product environments designing consumer facing digital experiences, preferably with new to market products.
- Minimum 5 years experience in the digital marketing space; showing proven results in marketing campaigns across digital channels.
- Proficiency working in cross-functional teams, strategically partnering with product managers, marketers, and engineers.
- Ability to turn insights and data into design decisions that influence our product and marketing strategies.
- Expertise building successful and engaging marketing campaigns, preferably for financial products.
- Experience owning and/or maintaining a successful design system.
- Strong UX, information hierarchy and customer journey mapping capabilities.
- Strong visual design competency and attention to detail.
- Ability to rapidly iterate and produce multiple concepts and solutions.
- Excellent communication and presentation skills, with an understanding of when to both define and defend the rationale behind decisions.
- A strong bias for action.
- Proficiency with Figma, Adobe Suite, Confluence, and Jira.
Nice To Haves
- Web code or adjacent experience a nice to have.
Responsibilities
- Setting and executing the overall creative marketing strategy in acquisition campaigns across all channels (may flex to other servicing areas as needed).
- Maintaining creative marketing assets across landing pages and other web-based assets, in-app marketing, emails, and print assets, ensuring high standard of quality and creative cohesion at every touchpoint.
- Collaborating cross-functionally with product marketing, strategy, and external partners to both implement new campaigns and optimize existing ones for performance, targeting, and conversion.
- Leading creative work with external partners, ensuring high quality and on time delivery.
- Staying informed on industry trends and customer behaviors to inform creative decisions
- Maintaining and innovating on the BrightWay design system.
Benefits
- Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
- Up to 4% matching 401(k)
- Employee Stock Purchase Plan (10% share discount)
- Tuition reimbursement
- Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
- Paid sick leave as determined by state or local ordinance, prorated based on start date
- Paid holidays (7 days per year, based on start date)
- Paid volunteer time (3 days per year, prorated based on start date)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Credit Intermediation and Related Activities
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
