Mercury Marine Associate Copywriter

Brunswick Corporation•Fond du Lac, WI

1d•$62,800 - $90,500•Hybrid

About The Position

Mercury Marine is looking for a Associate Copywriter to join our Creative Services team. You’ll create conceptual creative and execute tactical marketing copy that brings our brands’ stories to life, resonates with boaters and anglers, and stands out in the marine marketplace. You’ll collaborate with a talented crew of designers, copywriters, project managers, brand partners and channel partners to encourage consumers to get on the water with Mercury Marine. At Brunswick, we have passion for our work and a distinct ability to deliver. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Requirements

1+ years of experience in an advertising/marketing agency or in-house marketing department
Bachelor's degree in related field preferred but may be waived for candidates with relevant experience and exceptional portfolio
Experience in collaboratively developing creative campaign concepts
Experience producing copy across marketing channels
Demonstrated ability to adhere consistently to a brand’s voice and move fluidly between multiple brand voices
Strong time management to meet tight deadlines while working on simultaneous projects
Experience editing and proofreading according to multiple style guides with acute attention to detail
Basic understanding of SEO keyword usage
Portfolio that demonstrates creative marketing copy across channels for multiple clients

Responsibilities

Critically think through project briefs and customer journey to create engaging and appropriate messaging that fulfills our brands’ objectives
Collaborate on developing campaign concepts that stand out to consumers and fulfill our brands’ objectives and tell their stories
Develop on-brand, on-voice copy that engages boating, fishing, and water sports enthusiasts across digital and print channels (print ads, digital ads, web copy, catalogs, brochures, point-of-purchase displays, tradeshow displays and more)
Collaborate with designers to build creative, cohesive campaigns
Review creative proofs for spelling, grammar, and overall quality according to our in-house style guides
Build your knowledge of our audiences (boaters, anglers, watersports enthusiasts), their interests, and the marine industry to develop targeted creative that resonates with these audiences