Associate Channel Manager - Marketing Automation

Rehlko • Kohler, WI

11h

About The Position

Under the direction of the Director of Lead Conversion, t he Associate Channel Manager of Marketing Automat ion supports the planning, execution, reporting and optimization of both automated marketing programs within Salesforce Marketing Cloud (SFMC) and AI-based phone and SMS campaigns . This role is responsible for building customer journeys, deploying targeted campaigns, ensuring data accuracy, providing detailed executive-level reporting and impact, and partnering with cross - functional teams to drive engagement, lead conversion, and personalized customer experiences.

Requirements

• Bachelor's degree in marketing/communications or 5+ years of marketing experience
• Minimum of 3-5 years of experience with digital marketing, email /SMS marketing, and marketing automation.
• 2+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, and Automation Studio).
• Deep u nderstanding of audience segmentation, customer journeys, and campaign performance metrics.
• Strong attention to detail and ability to manage multiple concurrent tasks.
• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Nice To Haves

• Salesforce Marketing Cloud Email Specialist Certification.
• Experience with SQL for segmentation and Automation Studio queries.
• Familiarity with HTML/CSS for email template updates.
• Exposure to CRM (Salesforce Sales/Service Cloud preferred).
• Google Analytics 4 experience.

Responsibilities

• Marketing Automation & Campaign Execution
• Build, test, and deploy multi step customer journeys using Journey Builder, Automation Studio, and Email Studio.
• Create and manage segmented email, SMS, and push notification campaigns.
• Support triggered, scheduled, and real-time marketing programs across the customer lifecycle .
• Maintain campaign calendars and ensure timely execution.
• Data Management & Audience Segmentation
• Work with marketing and data teams to define audience criteria and segmentation logic.
• Ensure proper use of Data Extensions, Contact Builder, and subscriber attributes.
• Conduct data hygiene checks and troubleshoot data flow or campaign issues.
• Content Setup & Quality Assurance
• Build and QA email templates, dynamic content, and personalization strings.
• Run pre - deployment checks including rendering tests, link validation, and CAN-SPAM & TCPA compliance reviews.
• Ensure brand consistency and accessibility across all marketing assets.
• Reporting & Optimization
• Monitor and report performance metrics (deliverability, open rates, CTR, conversion metrics).
• Assist analytics teams in b uild ing dashboards or recurring reports using SFMC Reporting, SFMC Datorama, or CRM data with PowerBI .
• Identify opportunities for optimization and A/B testing to improve engagement and conversion.
• Develop and present executive-level reporting on all marketing automation, including individual metrics and financial impacts to the business.
• Collaboration & Support
• Partner with marketing, sales, product, and analytics teams on cross-channel initiatives.
• Support documentation of processes, campaign requirements, and best practices.
• Assist with platform administration tasks, user support, and troubleshooting.

Benefits

• Competitive compensation and benefits
• Work-life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace
• a competitive salary, health, vision, dental, 401(k) with Rehlko matching, and more

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level