Associate C&P Brand Manager

Sylvamo

2d

About The Position

At Sylvamo, we’re a team on a mission. Joining us, you’ll be helping to sustain forests and renew ecosystems, while delivering on the promise of paper to educate, communicate and entertain the world.
Come grow with us!
Associate C&P Brand Manager – PG 12-14
Your story starts here. Write it with Sylvamo
At Sylvamo, your career is more than a job — it’s a story you help shape every day.

As an Associate C&P Brand Manager, you will support the development and execution of brand strategies across our North American Converting & Printing portfolio, including Williamsburg, Accent, and Springhill. You’ll play a key role in driving brand growth, supporting marketing initiatives, and ensuring consistent brand positioning across customer touchpoints.

Here, you’ll have the opportunity to:
Support the growth of well-established and emerging brands
Collaborate with cross-functional teams across sales, product, and operations
Develop both creative and analytical marketing skills
Be part of a culture that values collaboration, innovation, and continuous development

Requirements

• Bachelor’s degree required
• Strategic thinking with attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Strong collaboration and interpersonal skills
• Creative mindset paired with data-driven decision making
• Strong ability to deal with ambiguity
• Entrepreneurial mindset and willingness to think outside the box

Responsibilities

• Support the development and execution of annual brand strategies for Williamsburg, Accent, and Springhill
• Assist in defining brand positioning, messaging, and value propositions across North American brands and global brands being imported
• Ensure brand consistency across all customer touchpoints and marketing materials
• Monitor brand performance and recommend optimizations
• Collaborate on integrated marketing campaigns across digital, print, events, and direct mail channels
• Coordinate campaign execution with internal teams and external partners
• Support content development, including sales tools, collateral, and promotional materials
• Assist in planning and executing trade shows, customer events, and industry activations
• Utilize HubSpot to create targeted emails
• Analyze market trends, customer insights, and competitive activity
• Support research initiatives to identify growth opportunities and customer needs
• Translate insights into actionable recommendations for brand and product strategy
• Partner with sales teams to develop tools and resources that drive customer engagement
• Support creation of presentations, product guides, and training materials
• Help align brand messaging with customer segments and go-to-market strategies
• Manage the data integrity withing HubSpot and become a HubSpot SME to support the selling process
• Assist in managing product lifecycle activities, including launches, updates, and discontinuations
• Coordinate cross-functional efforts with product management, supply chain, and operations
• Help ensure alignment between brand strategy and product offerings
• Track key performance indicators (KPIs) including sales, market share, and campaign effectiveness
• Develop regular reports and dashboards to communicate results and insights utilizing HubSpot
• Support budget tracking and marketing spending optimization and utilize Coupa to submit required payments
• Work closely with internal teams including sales, product management, supply chain, legal, sample center, and communications
• Coordinate with external agencies, printers, OEMs, merchants, and vendors as needed
• Contribute to a collaborative, high-performing marketing team environment

Benefits

• We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability, life insurance, and a generous 401(k) plan with matching company contributions, and more.
• We also offer paid time off and paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1,001-5,000 employees