Associate Brand Manager (Advil), US Expert Marketing

GSK • Warren, NJ

1d • $115,765 - $144,706 • Hybrid

About The Position

Haleon is a purpose-driven consumer company focused on everyday health, with a portfolio of leading brands including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®. The company is entering a new chapter with bold ambitions, driven by its "Win as One" strategy to deliver better everyday health with humanity. As an Associate Brand Manager for Advil in US Expert Marketing, you will be instrumental in shaping marketing strategy and activation to strengthen Advil's leadership in the analgesics category. This involves increasing trust and recommendation among healthcare professionals (HCPs) and improving patient conversion. The role requires close collaboration with cross-functional teams such as Consumer Marketing, Medical Affairs, Sales, Operations, and Performance Marketing to enhance expert reach, highlight Advil's scientific superiority, and implement industry-leading omnichannel programs. This position offers an opportunity to contribute to high-visibility initiatives that significantly impact HCPs and patient care, fostering career growth within a dynamic, science-led organization.

Requirements

• Bachelor’s degree in business and/or marketing
• 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical
• Demonstrated analytical ability to understand and report data to drive business decisions
• Strong communication, collaboration, and stakeholder management skills
• Agility to manage multiple tasks, a strong growth mindset, and adaptive to market change

Nice To Haves

• MBA
• Prior experience in the following areas: marketing, revenue growth management, go-to-market planning and analysis, CPG sales, advertising/media planning, creative development, P&L and budget management, product management, R&D, project management, and/or innovation
• Consumer & customer obsessed; insights-based strategies, proposals, and executions
• Knowledge of complex regulatory/clinical/medical issues preferred
• Experience with leveraging first party data to acquire and retain customers
• Experience in data/analytics reporting and budgeting, with strong commercial & financial acumen

Responsibilities

• Develop and deliver superior execution of go-to-market activation plans, bringing brand strategies to life across paid, owned and earned channels (e.g. digital, advocacy, media, CRM, sampling, publications, conventions), and leveraging robust, cross-channel data to analyze and optimize performance.
• Support the development of Expert omnichannel strategies rooted in scientific rigor and designed to effectively influence healthcare professional recommendation.
• Oversee content and creative development in partnership with agency teams, ensuring message accuracy, medical relevance, and creative effectiveness for HCP audiences.
• Contribute to media strategy development and lead day‑to‑day communications with the media agency, in partnership with the Brand Manager.
• Partner closely with Insights, Global Expert Marketing, and agency teams to develop materials that clearly articulate product science, positioning, mechanism of action, and clinical benefits.
• Collaborate with the Expert salesforce and capabilities team to develop tools and resources that strengthen sales efforts, including product samples, promotions, e-sales aids, sales training materials and patient education assets.
• Foster a culture of Expert obsession, creative bravery, agility, and data-driven decision-making across the Expert Marketing team.
• Liaise with Legal, Medical, and Regulatory Affairs to support claim development, asset approvals, and ensure scientific substantiation.
• Build a deep understanding of the analgesics category, competitive landscape, customer dynamics, and emerging trends to inform strategy and activate best‑in‑class Expert Marketing programs.
• Track and evaluate marketing initiatives to identify key insights, improve marketing effectiveness and increase ROIs. Own budget planning, budget management, and product sampling program management.

Benefits

• Competitive pay
• Comprehensive benefits program
• Generous 401(k) plan
• Tuition reimbursement
• Time off programs including 6 months paid parental leave
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family
• Opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level