Associate Brand Manager

Warby Parker•New York, NY

About The Position

Warby Parker is on the lookout for a creative Associate Brand Manager, Retail to help drive and define our brand. In this role, you’ll use your strategic understanding and creative vision to enhance brand awareness and drive new customer growth for our retail and eye exams business. You’ll be responsible for supporting the strategic development, planning, and execution of high-priority marketing initiatives that drive traffic and awareness of our stores. With each project, you’ll play a key role in Warby Parker’s success in transforming the eyewear industry while also demonstrating that companies can scale while doing good in the world. Sound a lot like you? Read on!

Requirements

Backed by 3+ years of progressive integrated brand marketing and retail experience
A highly creative and non-traditional thinker who’s not afraid to question the status quo
Able to articulate your vision to inspire others, from colleagues to customers
An organizational powerhouse who’s comfortable working in a dynamic, fast-paced environment
Passionate about the Warby Parker brand and committed to the spirit and intent of our core values
A confident, curious leader, builder, and mentor who’s driven to make things happen
Equipped with effective project management and communication skills
Appreciative of culture, communities, and consumers—you seek to understand what inspires and drives them
A strong collaborator who develops influential relationships across teams and functions, both internally and externally
Someone who holds high standards for operational excellence: budgets, calendars, timelines, and efficiencies
Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

Responsibilities

Work cross-functionally to drive the strategic development, planning, and execution of integrated marketing programs and campaigns that drive awareness of our retail stores and eye exams
Support projects that create demand for our products, enhance brand awareness, and drive consumer advocacy—all while upholding a smooth, integrated process
Develop marketing strategies that support the growth of designated retail districts and the launch of new store projects
Expand and highlight the brand’s position as a holistic vision care provider by increasing awareness of eye exams and optimizing the patient journey
Partner with the Retail team on developing tools and resources that support key internal initiatives to drive scale
Collaborate with the Growth team on all local-level media and paid advertising creative, including DRTV, direct mail, and OOH efforts
Maintain retail marketing assets and store needs—streamlining asks on all in-store signage, printed collateral, and store photography in partnership with the Brand Design and Visual teams
Act as a "keeper of the brand" and constantly work to clarify, articulate, and execute creative marketing programs that embody Warby Parker’s unique qualities
Optimize processes to ensure on-strategy programs are executed on time and on budget
Juggle multiple critical, time-sensitive, and high-visibility projects within the Brand team