Associate Brand Manager

Jackson Family Wines•Santa Rosa, CA

8d•$90,000 - $100,000

About The Position

Jackson Family Wines is hiring an Associate Brand Manager. This position works with the luxury wine and emerging spirits portfolio of Jackson Family Wines. The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for a collection of brands within the division, supporting the continued growth of both wine and spirits.

Requirements

Bachelor’s Degree or relevant experience in business, marketing, or finance
Minimum of 4 years of relevant work experience in a marketing-related position
Strong foundational knowledge of wine and spirits, with interest in developing deeper expertise in the spirits category
Proficiency in common programs such as Excel, PowerPoint, and Word
Basic understanding of pricing strategies across multiple markets and channels

Responsibilities

Partner with Brand Manager on long-term and annual business and marketing plans across wine and spirits brands
Research and provide brand, category, and market data as needed to support brand strategy and decision making
Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings, and direct-to-consumer marketing
Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and track execution, coordinating with relevant departments, agencies, and vendors
Prepare reports to update stakeholders on monthly business results and brand performance
Support new product launches across both wine and spirits
Partner with Sales team to develop effective trade tools that drive distribution and velocity across multiple channels
Manage components of the P&L: marketing budget, sales forecast, and COGS