Associate Brand Manager, Splenda - AFH

Heartland FPG • Carmel, IN

9d • Onsite

About The Position

The Associate Brand Manager role is responsible for helping grow a business unit within the Splenda® Brand.  The Associate Brand Manager will drive growth for the brand through innovative commerce activations, products, and partnerships. The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day.   The ABM will be responsible for driving trial via multiple digital and foodservice channels.  This role will give you the opportunity to lead and work with cross-functional teams including R&D, Design, Insights, Finance, and others.

Requirements

• BS/BA in business, marketing or related discipline required.
• 1-3 years previous experience, ideally with CPG products background. Experience in Food is preferred.
• Possess strategic thinking, leadership, teamwork and analytical skills.
• Heartland’s culture is fast, flexible & innovative. The applicant must possess these traits and be willing and able to operate with a rapid, iterative, continually learning mindset.
• Solution focused mindset, demonstrate ability to operate with a business ownership mindset.
• Collaborative attitude, work harmoniously with internal and external cross functional partners
• Position is in-office based at Heartland Corporate Headquarters in Carmel, IN on the north side of Indianapolis (Relocation eligible). Occasional business travel required for 2x annual sales meetings as well as Customer sales calls and Consumer research.

Responsibilities

• Help drive growth for the Away from Home segment
• Manage and support a strategic innovation plan for the business unit
• Drive innovative activation and commerce efforts
• Align the plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
• Support marketing campaign execution across multiple channels
• Assist in tradeshow planning and event execution
• Update website content and manage social media calendars
• Assist the sales team in preparing sales decks
• Process invoices and track marketing budget

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees