Associate Brand Manager

Downeast Cider House•East Boston, MA

69d•$60,000 - $90,000•Hybrid

About The Position

The Associate Brand Manager is accountable for assisting with a variety of marketing initiatives that drive brand awareness, trial and distribution. They will assist in the data analysis to develop an annual, long- and short-term marketing strategy and plan and help with creative assets as well.

Requirements

1-3 years of experience in either consulting, project management, CPG sales or CPG analyst role.
Comfortable working in a fast-paced, entrepreneurial environment
Exceptional interpersonal skills and ability to interact effectively across functions and organizations
Ability to effectively manage projects from start to finish

Nice To Haves

Proficient with consumer research and syndicated data (Circana, Nielsen, Kantar, IPSOS, Numerator)
Product development experience (including creative design)
Bev alc experience

Responsibilities

Help build and execute against an innovation pipeline, generating ideas through trend, competitive and category analysis.
Manage projects through the development process, ensuring on time and on budget launches.
Help analyze and assess channel & customer mix to inform distribution strategy and objectives for new launches.
Streamline item tracking in GS1 and internally
Own and execute on ad hoc brand partnership requests
Own Cider House Exclusive line with Taproom Manager - product development, packaging development, launch assets, social, emails and website landing page
Own Cider House Merchandise with Taproom Manager - ensure we have a profitable assortment of merchandise to sell in our taproom that follows brand guidelines.
Own our social media calendar - plan posts for the Downeast brand, coordinate with innovation brands, manage photographer and copy writer.
Help develop and execute advertising and consumer promotions plans to build equity, awareness and trial.
Own the development of communication materials and brand creative to build equity (ex: POS).
Help monitor market trends, consumer trends and competitive activities.
Synthesize findings and help develop action plans as needed.
Help with all aspects of consumer research related to owned brand including but not limited to concept testing, insights work and message testing.
Provide standard reporting for owned brand, market/segment and competitive performance weekly/as needed.
Help develop the annual brand plan for owned brands, including a multi-year innovation pipeline.