Associate Brand Manager
About The Position
The Associate Brand Manager – US Do-It-For-Me Marketing plays a critical role in creating, implementing, and executing marketing programs and initiatives that drive sales and volume growth across Valvoline’s Direct (B2B) customer business. This role will collaborate closely with cross-functional partners, including Sales, Product Strategy & Management, Brand Management, Pricing & Analytics, and Category Management. Beyond supporting core brand priorities, this role delivers strong execution of marketing programs across regional accounts in select DMA’s, works closely with sales to advance key initiatives, and plays a key part in shaping growth strategies aligned with company objectives. In addition, the role will work closely with the Lead/Demand generation team to execute prospecting media campaigns across various channels.
Requirements
- Bachelor’s degree in business, marketing, or a related field.
- 5–7 years of brand management experience, including leading brand planning and execution with a proven track record of delivering top- and bottom-line growth.
- Demonstrated leadership with the ability to influence effectively across all levels of the organization.
- Strong analytical and business acumen, with the ability to translate insights into clear, actionable recommendations.
- Excellent communication skills—written, interpersonal, and presentation—with the ability to build strong, trusting working relationships.
- Experience managing external vendors and creative agencies.
- Ability to drive innovation, understand customer needs, and strengthen long-term brand equity.
- Exceptional attention to detail paired with an inquisitive mindset and a desire for continuous learning.
- Team-oriented approach with a willingness to share ideas and encourage diverse perspectives.
- Genuine passion for brand building.
- Must be authorized to work in the U.S.
Nice To Haves
- Master of Business Administration (MBA)
- Experience successfully leading CPG trade marketing programs and initiatives
- Experience leading or mentoring a high-performing team
Responsibilities
- Analyze product performance and identify growth opportunities within the defined business area.
- Develop marketing and sales materials that clearly communicate Valvoline’s value proposition and reasons-to-believe for prospective customers.
- Support customer account meetings with Sales by delivering data-driven insights and selling stories that drive volume and penetration at customer locations (including National Meeting content, trade show materials, and related assets).
- Manage direct and indirect customer exterior signage programs, partnering with Creative Services to coordinate project workflows from initial renderings through customer hand-off.
- Creating, trafficking, and analyzing digital media assets and their performance, putting forth recommendations and enacting tactics for effective ROI
- Produce best-in-class quarterly business updates that summarize key market results, performance drivers, and recommended actions, and ensure follow-through on those recommendations.
- Collaborate closely with marketing team members to support initiatives and contribute to a positive, high-performing team culture.
Benefits
- Health insurance plans (medical, dental, vision)
- Health Savings Account (with employer-base deposit and match)
- Flexible spending accounts
- Competitive 401(k) with generous employer base deposit and match
- Incentive opportunity
- Life insurance
- Short- and long-term disability insurance
- Paid vacation and holidays
- Employee Assistance Program
- Employee discounts
- PTO Buy/Sell Options
- Tuition reimbursement
- Adoption assistance
- Terms and conditions apply, and benefits may differ depending on position or tenure.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
