Associate Brand Manager

AMN Healthcare•Dallas, TX

24d•Hybrid

About The Position

The Associate Brand Manager (A/BM) develops and manages brand and digital marketing strategies that drive candidate acquisition and retention. This role partners closely with the business unit to understand evolving talent needs, optimize candidate experiences, and ensure marketing programs support key business goals (revenue, EBITDA, candidate satisfaction). The A/BM serves as a digital marketing strategist with strong customer experience management skills and the ability to integrate new marketing technologies into operations. This role is hybrid with 2 days a week onsite.

Requirements

Bachelor’s degree in marketing or business with emphasis on brand or product management
5+ years of marketing experience preferred
3+ years of experience creating and optimizing digital marketing strategies
Team Members must have the ability to operate standard office equipment and keyboards.

Nice To Haves

1+ year of business process reengineering experience preferred

Responsibilities

Develop comprehensive marketing strategies that support talent acquisition and retention goals.
Translate strategy into actionable plans across digital channels, including web, SEO, paid search, display, social media, mobile, job boards, job distribution, and email marketing.
Align with the business unit to stay informed of changing talent needs and competitive landscape.
Manage brand strategy, image development, and graphic standards for candidate-facing brands.
Develop and manage budgets, optimizing investments using analytics and test-and-learn best practices.
Understand and map candidate lead flows and conversion processes; develop process maps and partner with IT to ensure supporting systems and tools are properly configured.
Support operational teams with training on new processes and technologies.
Ensure all candidate interactions deliver an exceptional experience throughout the full lifecycle.
Partner with business intelligence teams to build reporting and analytics that measure acquisition and retention performance.
Use insights to refine strategies and ensure alignment with healthcare facility demand.
Direct creative development for both online and offline assets.
Create and oversee candidate marketing collateral across all channels.
Collaborate with recruitment teams to develop programs that generate qualified leads and maintain relationships with active and past candidates.
Manage external agency and vendor relationships.
Lead projects from concept through execution, ensuring timelines, budgets, and quality standards are met.
Conduct and manage primary marketing research and evaluate campaign effectiveness.