Associate Brand Manager

Shamrock Foods-posted about 1 month ago

Full-time • Mid Level

Phoenix, AZ

5,001-10,000 employees

Food and Beverage Retailers

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At Shamrock Farms, we're doing dairy differently. We're seeking a motivated and curious Associate Brand Manager to join our brand team and help shape the future of Shamrock Farms across retail and food service channels. In this role, you'll manage multiple dairy categories with a general management mindset, balancing brand strategy, innovation, and commercial execution to drive growth and strengthen our connection with consumers and customers. You'll own initiatives end-to-end - from insight and strategy to activation and performance review - turning ideas into results that matter for both the business and the brand.

Lead Key Elements of Brand Management & Growth
Support brand strategy development and execution across multiple channels and support development of annual portfolio plans across the 6 Ps-positioning, product assortment, pricing, promotion, placement and packaging as consumer advocate and brand champion
Manage business performance across multiple dairy categories and retail channels, monitoring sales, share, and profitability to identify opportunities for growth
Conduct brand and product performance analyses, including market trends, SKU optimization, and innovation tracking
Translate data and consumer insights into clear, actionable strategies that drive portfolio growth and brand equity across base business and innovation
Cross-Functional Leadership to Deliver Results
Lead large cross-functional teams from initial project scoping and project kickoff through commercialization and post launch evaluation
Work closely with Sales, Finance, R&D, Operations, and Supply Chain to commercialize new products and execute initiatives across the business
Develop compelling customer sell-in materials, trade programs, and presentations to support both retail and foodservice partners
Collaborate with internal and agency partners to deliver impactful, on-brand marketing campaigns including brief development and analyzing campaign impact across earned/paid media
Additional duties as assigned

Bachelor's degree & 2-4 years' experience in brand or product management, consumer marketing, or related CPG field (food, beverage, or dairy preferred) preferred
Demonstrated ability to manage multiple categories and/or projects with a general management mindset, balancing strategy, innovation, and commercial execution
Strong analytical skills; comfortable interpreting data, generating insights, and proficient in Excel and other analytical tools
Self-starter with a desire to roll up sleeves, manage competing priorities and work tactically
Collaborative, organized, and capable of leading cross-functional teams to execute initiatives successfully
Ability to think fast and react in a fast paced, results driven environment
Passionate about food, dairy, and building brands that deliver meaningful experiences for consumers and customers
Must be able and willing to drive a car

Experience with syndicated data, panel and point-of-sale, preferred (Circana or Nielsen)
Prior P&L exposure preferred

Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy.
That's why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck.
And it doesn't stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, wellness programs.

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