Associate Brand Manager

Crimson Wine Group • Napa, CA

74d • $80,000 - $85,000

About The Position

We are looking for a dynamic and results-driven Associate Brand Manager to join our marketing team and contribute to the growth and success of our portfolio of brands, with responsibility for our Archery Summit, Chamisal, Seven Hills, and Double Canyon brands. This role will be pivotal in driving brand strategy execution, and analysis across various marketing channels, with a focus on data-driven decision making and creative problem-solving. You will be responsible for 70% Brand Management and 30% Department Administration and Public Relations support.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA a plus.
• 2+ years of experience in marketing, preferably in the wine or beverage industry.
• Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in digital marketing tools and platforms. Basic design skills in Canva is a plus.
• Passion for wine and the wine industry.
• Ability to travel up to 25%, nights and weekends as required.

Responsibilities

• Monitor market data (Circana, Sipsource, Diver), DTC/club traffic, performance, and trends to identify opportunities and inform decisions.
• Manage the NPD process and ensure successful gate submissions for new product lines or package changes.
• Develop and implement tools and packaging strategies for icon releases, ensuring a premium brand experience - Arcus, Morrito, Pentad.
• Drive traffic through targeted digital campaigns, review and support email and e-commerce content.
• Select and coordinate sample delivery to social media content creators to enhance brand visibility and engagement. Review of content for brand standards.
• Oversee packaging and label reviews via LAP app, ensuring compliance and brand consistency.
• Develop brand presentations and sales communication materials, including distributor training programs.
• Plan and execute in-market trade events, providing tools and staffing support such as Pebble Beach Food and Wine, Oregon Pinot Camp, Wine Spectator NYWE.
• Develop creative briefs for internal and external agencies and manage the development of collateral materials for all sales channels.
• Create DTC selling and educational tools, including club brochures, collateral, maps, and menus. Partner with Experiential Marketing Manager to bring brand standards to life at estates and events.
• Review Vestcom reviews and partner with Trade Marketing to create wholesale POS tools for trade marketing.
• Coordinate PR opportunities and media visits to winery sites.
• Lead monthly cross-functional brand meetings (Marketing, DTC, Ecom, Winemaking, Club) to communicate priorities, support needed and share progress to goals.
• Manage PR wine submissions and track results.
• Track scores and create fact sheets for new vintage releases. Create and publish monthly 'Hot Press.' Update monthly PR impressions tracker for the digital dashboard.
• Coordinate PR events, including registration, wine sends, data capture strategy, swag items and event kit preparation.
• Create and approve purchase orders for brand-related materials.
• Organize and manage swag and branding needs for events and executive leadership team.
• Coordinate auction wine labeling and fulfillment with trade organizations and winemaking team.

Benefits

• Annual bonus potential

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 251-500 employees