Associate Brand Manager Whiskey (American Whiskey)

LVMH•New York, NY

56d•Hybrid

About The Position

Are you ready for a world of possibilities? You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you'll craft unforgettable experiences that drive the collective success of our 26 Maisons - each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between . You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people . You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life's most memorable milestones, while always experienced through measured, responsible tasting. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you'll flourish. The Associate Brand Manager, Whiskey is a key contributor to the development and implementation of an innovative, consumer-centric brand marketing strategy, and supports the development and execution of all programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA Strategy. Office/Location: Hybrid 3x a week based out of NYC Office

Responsibilities

Strategic Business Planning: Support the development of the U.S. American Whiskey portfolio marketing strategies, in partnership with Sr. Brand Director, Whiskies & Brand Director, American Whiskies, and in alignment with broader MHUSA portfolio and Maison strategies
Create exciting and compelling presentation and tools to ensure internal and external buy-in
Track and optimize towards delivery of brand KPIs and all performance metrics, in alignment with brand plans and business objectives
Maintain an understanding of the competitive environment at all times, demonstrating a firm grasp on the evolving landscape and activity of Super Premium whisk(e)y and spirits brands in the U.S to inform planning and execution
Develop product expertise and a strong sense of market dynamics through training, market visits, and frequent customer interactions
Brand Management & Marketing: Support the development and execution of 360 degree brand programs and activations firmly rooted in knowledge of the target audience, consumer insights, and brand strategy
Oversee the execution of various brand programs, in collaboration with Strategy and Business Planning, Commercial organization, CC&I, and Consumer Insights teams; and other key stakeholders
Define strategic briefs for creative agencies, based on Regional feedback, market trends, consumer/shopper insights, and brand identity to develop exciting consumer and trade marketing programs
Collaborate with the Trade Marketing team to design and develop elevated, luxury POSM and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice
Fuel On Premise ambitions and facilitate recruitment through collaboration with Brand Ambassadors and development of trade advocacy programming
Profitability Partner with Finance to gain an understand of brand volume and profit goals
Maintain brand A&P in MAP and oversee phasing, pacing, and alignment with all reporting targets throughout the year (LE1, LE2, Landing)
Ensure timeliness of all purchase orders and invoicing
Support the implementation of optimal allocation, pricing, mix, and channel strategies, in collaboration with Brand Director, Strategy and Business Planning, and Commercial Teams
Oversee set up and allocations of all VAPs and Limited Editions, supporting Innovation Steer Co and New Product Committee
Profile Stakeholder Relationships Develop relationships with Strategy and Business Planning, Commercial Team, CC&I Team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives
Build and maintain collaborative relationships with the Maison to ensure ongoing alignment and prioritization of U.S. specific objectives
Build and maintain successful relationships with agency business partners, distributors and other third-party stakeholders to continually ensure their commitment to delivering brand objectives; act as key point of contact for all third-party agencies
Create strong working relationships with Field Marketing Teams and Whiskey Sales Managers, working in conjunction to deliver programs that meets the needs of their markets within agreed upon timelines
Work closely with broader Whiskey Brand Team, ensuring alignment on portfolio marketing strategy and programs
Support the planning and execution of annual sales incentives, distributor conferences/GSMs, and customer presentations/RFPs
Other: Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned
Ensure on-time delivery of all programs and tools, and sharing of relevant information and timelines with key stakeholders
Approach each project and interaction with a positive and can-do attitude