Associate Brand Manager, Pull-Ups®

Kimberly-Clark • Chicago, IL

1d • Hybrid

About The Position

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. As the Associate Brand Manager (ABM) for Pull-Ups®, you will drive key marketing initiatives and execute strategic plans to strengthen the Pull-Ups® brand within the Kimberly-Clark portfolio. This role reports directly to the Brand Leader and collaborates with cross-functional partners including brand, sector and business unit management, R&E, customer development, design, agency partners, and product supply teams.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field required; MBA a plus.
• 2+ years of professional business experience; exposure to brand management, marketing, or digital marketing preferred.
• Experience working within a large, complex organization; CPG experience strongly preferred.
• Working knowledge of brand development, innovation processes, and creative briefing/ideation.
• Solid analytical skills with the ability to interpret data and support recommendations.
• Clear, persuasive communicator with the ability to influence partners at peer level.
• Demonstrates positive energy and professionalism when representing the brand internally and externally.
• Self-motivated and proactive, with strong ownership mindset and follow-through.
• Experience collaborating with cross-functional teams (e.g., finance, sales, operations, planning).

Responsibilities

• Support the development and implementation of marketing projects for Pull-Ups®, including new product launches, pricing strategies, and promotional programs to grow the brand’s market share and presence.
• Analyze consumer insights, market share, and sales performance data to assess Pull-Ups® brand health and effectiveness of marketing activities, providing ROI analysis for ongoing and completed programs.
• Craft compelling narratives and provide actionable recommendations based on competitive landscape, category dynamics, customer feedback, and consumer behavior to elevate Pull-Ups® brand equity.
• Conduct both foundational and advanced analyses to identify trends, diagnose issues, and propose solutions that support robust brand strategies and execution.
• Identify and leverage relevant consumer and shopper insights to inform Pull-Ups® marketing and commercial strategies.
• Partner closely with customer teams to develop and execute distribution, packaging, shelving, and merchandising plans tailored to Pull-Ups® product lines.
• Execute annual business and marketing plans designed to achieve Pull-Ups® financial targets and objectives.
• Participate actively in the rollout and management of brand commercial programs, ensuring alignment with overall business goals.
• Apply business acumen and marketing expertise to influence cross-functional projects and drive impactful results for the Pull-Ups® brand.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
• Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level