Associate Brand Manager Marketing, Value

Yum!•Irvine, CA

9h•Hybrid

About The Position

The Associate Manager, Brand Strategy Value is responsible for supporting the team tasked with executing Taco Bell’s value communications strategy. As part of the value category team, you will lead the development and execution of multi-channel marketing campaigns aimed at driving sales and unlocking brand love. The Associate Manager, Brand Strategy will report to the Manager, Brand Strategy and work closely with a cross-functional group of partners toward shared value business outcomes.

Requirements

4+ years of experience in brand management or related roles
BA or BS Degree; MBA preferred
1-2 years’ experience with project management, cross-functional coordination/organization
1+ years’ experience with creative or communication brief writing
Microsoft Office, Strong PowerPoint skills a must
Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.
Strong organizational skills, with the ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment.
Resourceful nature, with strong problem-solving and interpersonal communication skills

Nice To Haves

Ad agency experience is a plus
MBA preferred

Responsibilities

Support brand marketing campaigns/commercials for Taco Bell’s value-focused communications in partnership with cross-functional and agency teams
Champion the creation of integrated and intentional creative expressions from our strategic platforms
Partner with cross-functional teams, including Public Relations, Digital, Social, Media to develop robust, multi-channel activations that effectively engage target consumers
Progress key workstreams around creative development from in-store merchandising to paid media
Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view
Interpret and use consumer insights to inform decision-making
Help prepare presentations for partners at all levels that effectively explain business challenges, proposed solutions and roadmaps to launch
Manages a quarterly value audit, keeping their pulse on the category and sharing relevant strategies and campaigns with the wider team.
Supports the development of creative briefs and routes designated promotional creative to ensure end to end delivery, brand consistency and execution.

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name