Associate Brand Manager, Flonase

Haleon • Warren Township, NJ

1d • Hybrid

About The Position

The Associate Brand Manager, Flonase drives brand performance through strong analytics, effective cross-functional collaboration, and flawless marketing execution. You will analyze business and KPI trends to identify growth opportunities, lead national brand programs across digital, social, shopper, and e-commerce channels, and ensure high-quality agency deliverables. You will also manage packaging artwork updates, support innovation pipeline development, and own the digital shelf to strengthen consumer engagement and brand health. This is a full-time, flexible hybrid position requiring three days per week in the office, reporting to Haleon’s Warren, NJ location.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of 2 years of experience in Brand Management, Trade Marketing, or Digital Marketing, including familiarity with market insight systems/sources (e.g., IRI, Nielsen, Numerator, Ipsos, Kantar), digital analytics, social listening, and performance media dashboards.
• Experience leading/executing marketing campaigns/initiatives.
• Must be data-driven, with the ability to identify patterns, drivers, and opportunities, and capable of distilling data into insights.
• Demonstrated ability to take initiative, anticipate needs, and propose solutions rather than waiting for direction.
• Ability to manage multiple projects and track progress effectively.
• Demonstrated ability to build strong relationships, communicate clearly, and adapt to different audiences.
• Must be comfortable navigating evolving digital tools, platforms, and content requirements.
• Actively seeks consumer insights and incorporates them into decisions; understands how consumers shop, behave online, and perceive brands.
• High learning agility and curiosity.

Nice To Haves

• MBA or master’s degree in a related field.
• Experience preferably in CPG.
• Knowledge of executing full-funnel marketing campaigns.
• Experience working with creative, media, and shopper agencies.
• Understanding of P&L drivers, category dynamics, or brand management.

Responsibilities

• Assist in the development of short- and medium-term brand strategies for the Brand
• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth.
• Partner with Finance, Supply Chain, and Sales to enhance forecasting accuracy and identify risks and opportunities.
• Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail.
• Coordinate with creative, media, and shopper agencies to ensure on-time, high-quality deliverables.
• Artwork Management: Lead and manage all packaging graphics updates, ensuring alignment with brand guidelines, legal requirements, quality standards, and regulatory approvals.
• Digital Commerce: Own the digital shelf, including claims, content, images, portfolio optimization, and ratings & reviews.
• Innovation Pipeline: Assist in the development and execution of a robust innovation pipeline, including consumer testing, business cases, and commercialization support.
• Collaborate with the sales team to drive strong customer engagement and in-store support

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.
• This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.
• On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.
• We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level