PurposeBuilt Brands-posted 2 months ago
$68,000 - $75,600/Yr
Full-time • Mid Level
Gurnee, IL
251-500 employees
Chemical Manufacturing

The Associate Brand Manager supports the development and execution of strategic marketing plans for Purpose Built Brands commercial portfolios (Micro-Scientific, Urnex, and Five Star Chemicals). This role is responsible for implementing marketing programs, new projects execution, tradeshows, supporting business and competitive analyses, and managing day-to-day activities to drive growth. The Associate Brand Manager will collaborate closely with Sales, Graphics, Regulatory, Operations, and other cross-functional teams to ensure successful commercialization and execution in key markets. This role plays a critical part in supporting distributor relationships, customer marketing initiatives, events, digital content, and product launches to achieve the brands' financial and strategic objectives.

  • Develop marketing materials such as sell sheets, product guides, presentations, and advertisements for both brands.
  • Manage social media platforms or work with contractors, including content planning, posting, and audience engagement.
  • Collaborate with photographers, videographers, and external designers to create high-quality content.
  • Maintain and update websites with fresh, accurate product and campaign information.
  • Produce customized digital and print assets to support distributors, sales reps, and key accounts.
  • Plan and execute multi-channel marketing campaigns, including email marketing.
  • Build and distribute newsletters, promotional emails, and webinar communications.
  • Coordinate logistics for major industry events and tradeshows, including booth graphics, shipping, branded giveaways, and signage.
  • Partner with the sales team to plan customer-facing events, sponsorships, and activations.
  • Respond to internal and external requests for marketing materials, product images, and updated documentation.
  • Collaborate with sales to create tools and campaigns that support business development efforts.
  • Provide marketing insights and recommendations to align brand messaging and drive growth.
  • Support the Senior Brand Manager in strategic executions through market reports and internal reporting.
  • Conduct competitor and market analysis to audit brand identity and messaging.
  • 4+ years' experience in brand management or marketing.
  • Strong Excel and PowerPoint skills.
  • Experience with social media, digital marketing tools, and content management systems.
  • Prior responsibility for events or tradeshow execution.
  • Experience with Adobe Suites preferred.
  • Prior experience working with/support sales teams.
  • Possess strong verbal and written communication skills.
  • Preferred experience in conducting competitive product and market analysis, with a strong understanding of market research methodologies and how to apply insights to business strategy.
  • Bachelor's Degree preferred.
  • Strong analytical skills, experience with Power BI or analytics platform desired.
  • Experience in healthcare, specialty coffee or brewing industries a plus.
  • Flexible work options (fully remote, hybrid, onsite)
  • Generous paid time off
  • Competitive salaries and bonus incentives
  • 401K company match
  • Competitive medical, dental, & vision insurance
  • Pet insurance
  • Annual fitness stipend
  • Unmatched employee discount on all products
  • Summer Hours
  • LinkedIn learning membership
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service