Associate Brand Manager, Benefiber

Haleon • NJ

73d • $110,596 - $138,246

About The Position

As a valued member of the Marketing team, your responsibilities will range from planning, implementing, analyzing, and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation, and sampling ensuring these down the funnel activations are in sync with overall brand strategies and goals. You will be leading continuous improvement across all these areas and looking for opportunities to drive increased sales lift for each class of trade. This role will provide YOU the opportunity to lead key activities to progress YOUR career.

Requirements

• Bachelor's Degree in business and/or marketing
• 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

Nice To Haves

• MBA
• Demonstrated analytical ability to understand and report data to drive business decisions
• Previous experience working with and/or managing vendors and agency partners
• Prior experience in revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging
• Project Management Experience
• Digital & Influencer Marketing Experience
• Commercialization Experience (New Item Launch Experience)

Responsibilities

• Assist in the development of short- and medium-term brand strategy for Benefiber
• Support Social Connected Commerce to drive consumers down the purchase funnel
• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth
• Partner with cross-functional teams to deliver best in class forecasting
• Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail
• Develop and manage all packaging graphics updates
• Help drive e-commerce strategy and tactics in line with brand strategy
• Help execution of robust innovation pipeline

Benefits

• Generous 401(k) plan
• Tuition reimbursement
• Time off programs including 6 months paid parental leave
• Healthcare programs where the company pays for the majority of your medical coverage for you and your family
• Discretionary bonus based on the achievement of key business performance and other incentive/recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree