Assoc Mgr-Media Planning & Strategy- Home Decor

Lowe's Companies, Inc.•Mooresville, NC

78d

About The Position

Your Impact The Associate Manager, Media Planning & Strategy is an important member of the Lowe's Media Network (LMN) Monetization Strategy & Integrated Planning team. This role will be responsible for the development of multi-channel (onsite, offsite) brand & agency approved media plans aligned to client KPIs and category relevant performance recommendations. They will oversee the development of the Go To Market (GTM) roll-out of incremental programming packages and LMN offerings. In accomplishing these responsibilities, the Associate Manager, Media Planning & Strategy will partner closely with the Director of Monetization Strategy & Integrated Planning, the Manager Media Planning & Strategy in addition to Client Services and Ad Operations in producing high quality programming that meets client KPIs and advances investments based on performance. What You Will Do Supports Manager by providing key analysis, insights and trends inclusive of client facing analysis of the media plan. Creates recommendations for the Manager on targeting, geography, scheduling, support level and budget for the media plan. Contributes to the development of budget allocations across media, media mix scenarios, resulting in strategic and effective media plans. Completes media plans final inventory checks and assisting ad operations in audience activation when necessary. Engages in campaign maintenance & optimization ensuring quality control and adherence to overall media plan objectives based on client commitment. Communicates the media objectives, strategies and executional guidelines to the ad operations team ensuring alignment. Cross collaborates with LMN (client services, ops & insights) in addition to brand marketing/enterprise media planning in the execution of harmonized programming. Prepares & presents plans and supporting performance documentation to the client brand group, with assistance where necessary from Media, sales and analytics leadership. Manages GTM readiness through demand scoping with client services team, reviewing calendar alignment with events teams, programming/product specs, pricing in partnership with yield manager, pitch materials, reporting and tech dependencies – for new LMN monetization packages and channel roll-outs. Manages and monitors performance against revenue goals and partner with client services team to source demand.

Requirements

Bachelor's Degree in Marketing, Finance, Analytics or equivalent experience
5 years experience in Marketing
3 years experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field
3 years experience in full funnel Media Strategy and/or Planning in CPG or specialty commerce with exposure to broader marketing strategy
1 years experience presenting to or working with CPG, D2C, or specialty commerce brands

Nice To Haves

1 year Digital Marketing Analytics
1 year Campaign Management & Media Operations
IAB Digital Media Buying and Planning Certification
Google Analytics Certification
Trade Desk Certified: Data Driven Planning

Responsibilities

Supports Manager by providing key analysis, insights and trends inclusive of client facing analysis of the media plan.
Creates recommendations for the Manager on targeting, geography, scheduling, support level and budget for the media plan.
Contributes to the development of budget allocations across media, media mix scenarios, resulting in strategic and effective media plans.
Completes media plans final inventory checks and assisting ad operations in audience activation when necessary.
Engages in campaign maintenance & optimization ensuring quality control and adherence to overall media plan objectives based on client commitment.
Communicates the media objectives, strategies and executional guidelines to the ad operations team ensuring alignment.
Cross collaborates with LMN (client services, ops & insights) in addition to brand marketing/enterprise media planning in the execution of harmonized programming.
Prepares & presents plans and supporting performance documentation to the client brand group, with assistance where necessary from Media, sales and analytics leadership.
Manages GTM readiness through demand scoping with client services team, reviewing calendar alignment with events teams, programming/product specs, pricing in partnership with yield manager, pitch materials, reporting and tech dependencies – for new LMN monetization packages and channel roll-outs.
Manages and monitors performance against revenue goals and partner with client services team to source demand.