Assistant Vice President, Philanthropy Brand Communications

Dana-Farber Cancer Institute•Brookline, MA

6d•$190,000 - $212,700

About The Position

The Assistant Vice President of Philanthropy Brand Communications leads brand communications strategy and initiatives for philanthropic audiences, supporting the Division of Philanthropy's revenue and engagement goals. The position leads a team of producers, writers, editors, designers, and publicists, working across the Division of Philanthropy, Dana-Farber Cancer Institute (DFCI), and with DFCI Communications to ensure that philanthropy brand creative and content is optimized for philanthropic audience engagement and in alignment with the DFCI brand. The Assistant Vice President of Philanthropy Brand Communications reports to the Vice President of Philanthropy Communications and Marketing. Internal DFCI title is Assistant Vice President, Philanthropy Communications. Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals. Manage a 17-person brand communications team (including creative, editorial and brand content, and media relations) responsible for the development of brand communications strategy and initiatives to produce more than 1400 projects annually.

Requirements

Significant management experience required.
Needs ability to see the big picture, provide excellent attention to detail, multitask, meet all deadlines, stay on budget, and provide creative work, quality client service, and strategic counsel to all units in the Division.
Must successfully manage many projects with short-term and long-term deadlines simultaneously.
10+ years' experience in philanthropy, marketing, communications, advertising, writing, or publications required.
Bachelor's degree required.

Responsibilities

Lead strategy to ensure consistency and optimization of philanthropy brand communications and marketing initiatives across fundraising teams.
Ensure that the philanthropy brand communications team is working collaboratively and effectively with one another, the Philanthropy Communications and Marketing department, and the entire Division of Philanthropy, providing quality client service, and ensuring that processes and procedures are effective so the goals of the Division are met and exceeded.
Provide professional development and growth/learning opportunities for all staff.
Partner with the Assistant Vice President of Integrated Philanthropy Marketing to execute the Division's direct marketing,brand marketing, web, email marketing, social media, SEM/digital advertising, OOH, and mobile marketing strategies, working closely with Philanthropy's Information Services and DFCI Communications colleagues, as appropriate to ensure brand consistency and optimize audience engagement.
Support joint team initiatives and create effective collaboration and processes between creative and Integrated Philanthropy Marketing.
Partner with the Philanthropy Leadership Team (PLT) to support Division goals and collaboration
Oversee creative production of Philanthropy publications, printed materials, and advertising, including: Impact in print and online , printed and electronic brochures, newsletters, appeals, broadcast e-mails, ads, fundraising and event collateral, videos, media clips, messaging/content creation/content repository, etc.
Lead and ensure brand consistency and optimization for division-wide brand marketing projects, including Jimmy Fund brand campaigns and other Campaign-level initiatives.
Oversee the research, writing, and editing of a variety of documents about the Institute's clinics, research laboratories, and overall mission using clear, concise language that is easily understood by a lay audience.
Serve as a key liaison to DFCI Communications
Manage brand communications budget and provide counsel to other units within the Division on their brand communications-related budgets.
Establish and manage relationships with vendors, agencies, and/or freelancers, as appropriate.
Special projects, as needed.