Assistant Vice President of University Marketing and Communications

Texas A&M University System • Stephenville, TX

1d • Onsite

About The Position

Tarleton State University, a distinguished Doctoral National Comprehensive University, invites applications for the position of Assistant Vice President for Marketing and Communications in the Division of University Strategy. As part of a vibrant academic community dedicated to excellence in teaching, research, and service, this role offers the opportunity to contribute meaningfully to a university that values innovation, collaboration, and inclusive growth. Join us in advancing knowledge and transforming lives—on campus and beyond. Tarleton State University continues to grow its impact across Texas, with four distinct campuses located in Stephenville, Fort Worth, RELLIS-Bryan and Waco, along with a robust online community that extends our reach even further. At the heart of it all is Stephenville, where Tarleton State offers a dynamic environment for faculty and staff. From a lively live music scene and numerous local festivals to rich traditions rooted in the surrounding community, Stephenville provides a vibrant and welcoming atmosphere. No matter where you're located—on campus or online—you are part of a mission that transforms lives and makes a difference across the state of Texas and beyond. The Assistant Vice President for Marketing and Communications reports to the Vice President for University Strategy to lead a cohesive team of marketing and communications professionals. The AVP for Marketing and Communications serves as the lead brand ambassador for the university and is responsible for crafting and gaining buy-in for comprehensive integrated marketing strategies, internal and external communications, prioritizing goals and projects, leadership and management of a strong central team of professionals and university unit partners, and collaborating with stakeholder departments to tell the Tarleton State University story. The selected candidate will be a dynamic leader, communicator, organizer, collaborator and innovator who will help position Tarleton State for continued enrollment growth, donor and alumni engagement, and elevation of the university profile, as outlined in the university’s 10-year strategic plan (Tarleton State Forward 2030: Our Future-Focused Strategic Plan). Oversight areas include Internal and External Communications, Licensing and Trademarks, Brand Management, Creative Services, Multimedia Services, Web Operations, and university-branded marketing efforts. Work hours: Mon-Fri; 8:00 AM – 5:00 PM or as work requirements indicate; This position requires work beyond normal business hours, weekends, and holidays; This is an on-site position located in Stephenville, Texas. Serves as a Campus Security Authority (CSA).

Requirements

• Master’s degree in journalism, marketing, communications, business or related field or equivalent combination of education and experience.
• Five (5) years of experience that shows progression in scope and oversight.

Nice To Haves

• Master’s degree in journalism, marketing, communications, business or related field.
• 10+ years of experience that shows progression in scope and oversight.
• Ability to multitask and work collaboratively and cooperatively with others through excellent interpersonal communication, as well as planning and organizational skills.
• Strong commitment to excellence.
• Significant experience at various organizational levels in marketing, either in the private sector or higher education or preferably, both.
• Significant experience leading marketing professionals and teams.
• Demonstrated understanding of emerging marketing and communication trends, particularly in higher education.
• Superior writing, editing, presentation, and organizational skills.
• Demonstrated knowledge and expertise with technology-assisted communications and marketing.
• Experience enhancing an organization’s brand and continually elevating the institutional profile.
• Experience in institutional/organizational strategic planning, making strategic decisions and leading others toward strategic goals.
• Experience managing a complex budget, integrating budget decisions and ensuring institutional efficiency.
• Experience building influence and alignment with key partners across the institution/organization and navigating the complexities of decentralized marketing and communications.
• Experience and expertise in crisis communication
• Proven ability to generate imaginative solutions and create cost-effective alternatives, including the ability to proactively position university experts and news stories with media outlets.

Responsibilities

• Lead university marketing and communication efforts, including internal and external communication, brand strategy and management, digital/print/audio advertising, web strategy, video production and strategy, licensing/trademark management, photography, project management and marketing data analytics, and decision-making.
• Oversight of university MarCom unit partner program.
• Build a shared vision for university marketing through inspirational leadership and exceptional management skills.
• Plan and communicate strategy and gain buy-in from stakeholder groups, partner divisions and departments.
• Research, negotiate and purchase strategic media buys that position Tarleton State in the state and national spotlight, propel academic programs and showcase the student experience to increase enrollment and national prominence.
• Cultivate collaboration with stakeholder and partner departments and divisions.
• Manage a complex budget, integrating budget decisions and strategic planning, and ensuring institutional efficiency.
• Leverage data to inform strategy and decision-making.
• Nurture an innovative environment that promotes teamwork, collaboration, trust and accountability, and one that values autonomy of work, and excellence for attention to detail and accuracy.

Benefits

• We are proud to offer a comprehensive benefits package for full-time and qualifying part-time employees.
• Our Careers Page offers an overview of the great benefits we offer; for detailed information visit our Benefits Information page.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level