Assistant Marketing Manager - HALL Arts Hotel and HALL Park Hotel

Coury Hospitality•Dallas, TX

5d•Onsite

About The Position

The Assistant Marketing Manager supports brand growth, visibility, and marketing effectiveness for HALL Hotels through strategic content development, digital marketing, brand management, and on-property activations. This role plays a key part in executing marketing initiatives while maintaining brand consistency across all platforms and guest touchpoints.

Requirements

Previous experience of managing business social media profiles (Instagram, Facebook, and LinkedIn).
Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, etc.
Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools such as Canva and Adobe applications.
Has creative eye for capturing quality photography and videos with ability to make updates as needed.
Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
Takes ideas and sees them through.
Follows directions thoroughly, multitasks well and practices superior time management.
Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
Can easily and naturally promote brand advocacy through relationships, online and off.
Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
Maintains personal social media profiles in a professional manner.

Nice To Haves

Previous experience in the hospitality industry.
Knowledge of online marketing and good understanding of major marketing channels.

Responsibilities

Lead development, creation, and scheduling of engaging content across social media platforms for HALL Hotels and its outlets
Capture live, on-property content and produce daily Instagram Story coverage
Build and manage monthly content calendars and creative asset planning
Manage LinkedIn content for both properties: HALL Arts Hotel and HALL Park Hotel
Oversee full community management across platforms, including: Responding to comments, direct messages, and guest inquiries in a timely, brand-aligned manner Answering all social media questions that come through brand channels Repost hotel partner shares, guest content, and internal shares when aligned with brand standards and messaging
Monitor social trends and implement strategies to increase engagement, reach, and brand awareness
Support influencer partnerships, giveaways, and brand collaborations
Oversee and maintain Facebook Events pages
Create job listings and internal and external highlight content
Capture photography and video content to support storytelling and campaigns
Assist in planning and executing brand photoshoots aligned with seasonal initiatives and marketing strategies
Organize and maintain the brand folder including releases, imagery, video, and brand materials
Develop monthly campaign assets and marketing materials
Create and maintain digital display boards on property
Coordinate photography requests and marketing material needs across departments
Attend, manage, and document on-site activations
Capture content and provide post-activation recaps and performance insights
Assist in strategy, execution, and management of Meta ad campaigns
Conduct website audits and support digital presence optimization
Perform monthly audits of hotels’ internet-facing platforms to ensure listings, imagery, and menus are current
Monitor and respond to guest reviews on Google, Marriott, Expedia, TripAdvisor, and other platforms within 48 hours
Collaborate with operations teams to ensure thoughtful, brand-aligned responses
Lead social media reporting for monthly Asset Management Reports and quarterly marketing recaps
Support development of annual marketing plans, strategy decks, and tracking documents
Support Marketing Manager with internal and external communications
Prepare meeting agendas and capture detailed notes
Provide daily recap reports with updates, progress, and next steps
Oversee gift card organization, tracking, and inventory
Manage marketing calendars, activation schedules, and timelines
Uploading all marketing reports to airtable for corporate leaders to review monthly
Send weekly recap reports outlining completed tasks, pending items, upcoming deadlines, and next steps to ensure alignment across both properties