Assistant Marketing Manager

General Motors • Warren, MI

6d • Hybrid

About The Position

The Role: The F1 Marketing Team has a newly created Assistant Marketing Manager role that will focus on strategic integration. You will execute marketing strategy and thrive in a fast-paced, data-rich, global environment. You should have proven success in coordinating cross-platform marketing solutions and driving brand consistency from the garage to the grid. You should be eager to leverage expertise in activation strategy and contribute to building a platform from ground up.

Requirements

• Bachelor's degree required
• 5+ years of Marketing or partnership experience, with a minimum of 2+ years of Luxury brand experience
• Some experience managing luxury events
• Ability to travel on weekends as needed

Responsibilities

• Manage collaboration with Cadillac channels including social media, digital, sales operations, product marketing and advertising.
• Develop agendas and lead go to market planning weekly meetings.
• Lead integration across dealer networks.
• Execute Go-To-Market (GTM) plans for dealers – watch parties, wearables, kits.
• Support Cadillac Racing subcommittee and plans for dealer inclusion
• Oversee dealer tool kit development, deployment, coordination with dealers
• Central point of contact for licensing/merch programs between all partners – CF1, GM Licensing, external partners (eg, Hilfiger)
• Evaluate and manage co-marketing opportunities for Cadillac that may come in through CF1 sponsors or other racing affiliations.
• Provide on site event support for key events with activation (Hospitality and/or vehicle display).
• Lead development and maintain key moments calendar.
• Support execution of 360 plans around key moments.
• Represent team in meetings with key JV partner and stakeholders and execute vision for hosting and event management.
• Support integration efforts into mainstream Cadillac advertising – social, digital, web, etc.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
• Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees