Assistant Marketing Manager

Hafele Brand • Archdale, NC

3d

About The Position

Role Overview The Assistant Marketing Manager serves as a key support partner to the Marketing Communications lead, acting as a “right-hand” contributor in the planning, coordination, and execution of global B2B marketing communications initiatives. This role is ideal for a candidate with 2–4 years of professional experience who is ready to grow beyond execution-only work and develop broader ownership across campaigns, content, agencies, and events. The role supports day-to-day marketing communications requests, contributes to content development across channels, and helps ensure projects move forward on time, on brand, and on strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years of professional experience in marketing communications, preferably in a B2B environment
• Experience at a brand-side marketing team or advertising/marketing agency (e.g., assistant account executive, marketing coordinator, junior strategist)
• Strong organizational skills and attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Clear written and verbal communication skills
• Comfortable working cross-functionally and supporting senior stakeholders

Nice To Haves

• Experience planning or executing paid media campaigns
• Project management experience and/or experience working with AI and or digital tools and platforms

Responsibilities

• Support the Marketing Communications Manager in managing inbound marketing requests, timelines, and deliverables across regions and departments
• Coordinate multiple marketing projects simultaneously, ensuring priorities, deadlines, and stakeholders are aligned
• Assist in campaign planning and execution across digital, PR, paid media, and events
• Contribute to the development and upkeep of website content and marketing materials such as collateral and email
• Assist with messaging development for product launches, brand initiatives, and customer-facing communications
• Serve as a liaison between marketing, category management and sales
• Support public relations initiatives, including press releases, media materials, and content reviews
• Help manage relationships with external partners such as PR agencies, paid media agencies, and freelancers
• Support briefing, review, and feedback processes to ensure agency outputs align with brand and business objectives
• Assist with paid media planning, execution, and reporting (digital, trade, or B2B-focused channels)
• Help track performance metrics and compile insights for internal reporting
• Support planning and coordination for customer visits to the local showroom
• Assist with logistics, materials, and coordination for trade shows, events, and industry engagements

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level