Assistant Marketing Manager
About The Position
Impassioned…Emboldened…Infinitely Curious: The Bradford Group family of brands is a world leader in new product development. We have been selling joy for over 50 years! Our global organization consists of various business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe. We are looking for a highly motivated Assistant Marketing Manager to join The Bradford Group. This role includes researching and analyzing past marketing results for product growth opportunities, as well as assisting in all stages of designing and executing the marketing plans. This role will collaborate with Product Development and Advertising to bring new product introductions to market. They will manage products throughout the entirety of the product lifecycle – from conception to shipment. They will take ownership of assigned products and product-forms across a variety of different affinities and featuring products licensed through some of the most recognizable brands around the world. The ability to work in a collaborative environment and confidence to present findings and recommendations to all levels of the organization is a must. This role will also generate reports to showcase marketing and product results which will be shared with varying members of the organization. The ideal candidate will be a highly motivated self-starter, with strong organizational skills, be highly proficient in Excel, detail-oriented and highly analytical.
Requirements
- BA/BS in Marketing, Business, Finance, Statistics or related field.
- 2+ years of experience in a direct response marketing position, product management or media experience required.
- Proficient in Microsoft Office with advanced skills in Excel
- Familiarity with Power Automate and emerging AI-based technologies.
- Strong analytical skills and inquisitive nature.
- Proficient in math and/or statistics.
- Strong attention to detail.
- Excellent verbal and written communication skills.
- Strong organizational skills and ability to multitask.
- Ability to work in a deadline driven environment.
- Ability to prioritize workload and make adjustments as necessary.
- Ability to work with individuals at all levels of the organization.
- Entrepreneurial personality.
Responsibilities
- Marketing campaign management which may include either or both housefile and new client acquisition. This includes researching and planning product tests, new product launches and reoccurring promotions, numerical analysis of past campaigns and projecting the profit potential of each marketing effort, as well as forecasting future demand for inventory ordering and budgeting.
- Managing the execution and analysis of various direct mail creative package tests to increase response at efficient selling expense.
- Report management including updating and issuing monthly sales reports and pivot tables, reporting weekly on direct mail product performance, and project direct mail sales for budget and reforecast.
- Collaborate with marketing support groups (digital marketing, product development, advertising design, sourcing, licensing, print production, customer service) in bringing product from concept to market and then overseeing shipping and service.
- Support division in exploring new avenues for business growth as requested/assigned including presentations, reports.
- Leverage emerging AI tools and automation technologies to streamline workflows, enhance marketing operations, and identify opportunities for process improvement and efficiency.
- Proof advertising creative and work with product development, internal advertising team, and marketing services.
Benefits
- Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Group, but also gain the benefits of being an owner.
- Professional Development Program
- Mentor Program
- LinkedIn Learning
- Business Casual Work Environment
- Health and Dental Insurance
- Vision
- Life Insurance
- Disability Insurance
- Paid Time Off (PTO)
- Direct Deposit
- Credit Union
- Flexible Spending Accounts
- Health Savings Accounts
- Employee Assistance Program
- Employee Referral Bonus Program
- 401(k)
- Profit Sharing
- Tuition Reimbursement
- Toastmaster’s memberships
- Peer Recognition Program
- Product Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
