Assistant Marketing Manager - Paid Social

Lowe's Companies, Inc.•Mooresville, NC

4d•Onsite

About The Position

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Job Summary The Assistant Manager Marketing, Paid Social will work with Retail Brand Marketing leadership to assist in conceiving marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape and working closely with cross-functional teams in Merchandising and Operations to drives the overall strategic success of Lowe's. The position will report to the Manager Retail Brand Marketing and will serve as a subject matter expert of Paid Social. Largely, the assistant marketing manager has to know how to execute Paid Social campaigns.

Requirements

Bachelor's degree in business administration, Merchandising, Marketing or relevant field
3-5 years Overall marketing experience including hands on keyboard
1-2 years Strong business acumen and experience running a P&L and/or working alongside P&L owners
1 year Leadership experience
Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
Experience leading brand or category work at a retailer or CPG company

Responsibilities

Plans, executes, optimizes, and reports on Paid Social campaigns on Meta, Pinterest, TikTok, and Twitter.
Manages campaign budgets and feels comfortable making adjustments daily and reporting on campaign performance.
Adheres to the goal of the team, which is to efficiently garner traffic, leads, and omni channel sales for our business by reaching people looking for our brand, products, and services. The team works closely with Media Planning, Brand Marketing, and Creative to execute campaigns according to plan.
Experience using digital media measurement tools: Social platforms, Adobe, multi-touch attribution, and media mix modeling.
Partners with the brand marketing managers within a small “pod” in an “agile” type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies, tactics and action plans that meet critical KPIs. Should also be able to function independently in this capacity should the brand manager need support.
Partners with cross-functional partners to analyze/interpret data including merchandising P&L data to draw clear, actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives, strategies and tactical plans in partnership with the brand marketing manager to grow sales in-store and online.
Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.
Works closely with cross functional teams like .com, operations, flex, store environment, merchandising, promotions/pricing, marketing (creative, media, etc.) and others to execute a 360 omni-channel experience
Partner with cross-functional teams to develop product launches, product growth opportunities and associated marketing support
Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze, monitor and report on the impact of programs against goals and objectives both quarterly and annually as they are featured in paid campaigns.
Works closely with project management team, marketing operations team, media and brand engagement teams to operationalize and execute the work
Works closely with large external vendors and will be the subject matter expert in their vertical.