Assistant Manager, Global Brand Marketing

Tatcha•San Francisco, CA

11d•$70,000 - $80,000

About The Position

The Assistant Manager, Global Brand Marketing will play a key role in supporting global launch planning and execution for Japanese-inspired skincare brand, Tatcha. This role will collaborate closely with cross-functional partners across Creative, Product Development, Education, PR, Digital, Retail, and Regional Marketing teams to ensure cohesive, best-in-class global campaign activations. The ideal candidate is organized, proactive, detail-oriented, and passionate about bringing brand storytelling to life through 360 marketing.

Requirements

2–4 years of experience in Brand Marketing, Global Marketing, and/or Creative Agency/Production, or related roles; beauty, wellness, or luxury experience strongly preferred.
Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
Excellent communication and collaboration skills; comfort working with cross-functional partners and presenting to internal teams.
Proactive, resourceful, and solutions-oriented mindset.
Passionate about skincare, brand building, and cultural storytelling.

Responsibilities

Support in the development and rollout of global 360 campaign toolkits for new innovations and existing core product support campaigns, ensuring clarity, consistency, and brand alignment.
Serve as a day-to-day liaison with internal global and regional partners to gather launch needs, track asset requirements, and address key questions throughout the launch cycle.
Maintain up-to-date status documents, timelines, and launch trackers to ensure internal alignment and visibility.
Maintain and manage project timelines, ensuring milestone adherence and identifying potential risks or delays.
Coordinate internal alignment meetings and follow-ups, driving clarity around next steps and ownership.
Partner closely with Creative and Content teams to brief, review, and route assets across social, paid media, e-commerce, mailers, events, and in-store touchpoints.
Support feedback consolidation and version tracking to ensure timely delivery of final assets to regional and channel partners.
Assist in the coordination and execution of global brand partnerships, limited-edition merchandise, gifting, and influencer mailers.
Support event-related needs such as concepting, sample distribution, and post-event recaps, as needed.
Help manage relationships with Global Ambassadors.

Benefits

medical insurance
dental insurance
vision insurance
life insurance
accident insurance
critical illness insurance
disability insurance
retirement savings plans and company match
paid family leave
education-related programs
paid time off
paid holidays
participation in the company discretionary bonus plan based on personal performance and company results