Assistant Manager, Content

Sinclair Broadcast Group•Asheville, NC

About The Position

The Content Manager leads the planning, coordination, and execution of multiplatform newsroom content, aligning with Sinclair’s “gather once, share everywhere” strategy. This role serves as a central hub for editorial decision-making, ensuring content is developed, prioritized, and distributed effectively across all platforms. The Content Manager plays a critical role in breaking down newsroom silos, driving real-time content strategy, and ensuring consistent, high-quality storytelling that maximizes audience reach and engagement.

Requirements

Strong editorial judgment and understanding of news values
Demonstrated experience multiplatform content production
Proven ability to make quick, effective decisions in high-pressure and breaking news environments
Deep understanding of digital platforms, social media, and audience engagement strategies
Experience using analytics tools to guide content decisions
Excellent communication and leadership skills, with the ability to coordinate across multiple teams
Strong organizational skills and ability to manage multiple priorities simultaneously

Nice To Haves

Experience in a leadership or supervisory newsroom role
Background in integrated or converged newsroom environments

Responsibilities

Oversee daily content strategy and execution across all platforms, including broadcast, digital, and social
Lead multiplatform storytelling by ensuring content is created and adapted intentionally for each platform
Serve as the central point of coordination between the assignment desk, producers, reporters, and digital teams
Make real-time editorial decisions on story placement, prioritization, publishing, and distribution
Manage and coordinate breaking news coverage across platforms, including alerts, streaming, and on-air integration
Ensure editorial consistency in messaging, tone, and brand voice across all content channels
Monitor audience analytics and apply insights to inform editorial decisions and optimize content performance
Identify opportunities to extend the life and reach of high-performing content
Coordinate newsroom workflows to reduce duplication of effort and improve operational efficiency
Support a continuous publishing model, ensuring timely and consistent content updates
Collaborate with newsroom leadership to align content strategy with organizational goals and initiatives