Assistant Manager - adidas DTC Retail Marketing

ThirdChannel • Portland, OR

4d • Hybrid

About The Position

adidas is looking for an Assistant Manager - DTC Retail Marketing within our Retail Traffic and Activation team for our Employee Stores. The Assistant Manager - DTC Retail Marketing will be responsible for leading the development and execution of retail marketing plans for the Employee Store that maximize the volume of high-quality traffic to and purchases within the store. The role is influential in positively impacting stores’ traffic, conversion rates, average transaction values, and member acquisition & retention through flawlessly executed consumer-relevant promotions, CRM, activation support, and retail communications.

Requirements

• A Bachelor’s degree in business, marketing, communications, or related field.
• Minimum 2-3 years of marketing experience, preferably with a sporting, digital or consumer goods company or equivalent experience at an agency.
• Strong written and verbal skills with ability to write creative briefs. Self-starter with the ability to identify and deliver against priorities with a high level of autonomy
• Demonstrated strategic planning and project management skills.
• Excellent time management and problem-solving skills with a strong attention to detail.
• Excellent collaborative, interpersonal, and communication skills with a demonstrated ability to manage up
• Ability to build and maintain effective working relationships with team members along with willingness to set and maintain high standards of performance.
• Innovative mindset and understanding of creating a premium consumer experience is critical in this role.
• Proven ability to develop innovative marketing strategies, tactics, and drive creativity while maintaining ROI.
• Ability to deliver effective and persuasive presentations that support business decisions.
• Ability to work independently, use good judgement, and make decisions with limited direction and under tight deadlines.
• Ability and willingness to travel by car and air domestically.

Nice To Haves

• Experience coordinating retail events a plus.
• Understanding of sporting goods industry and related retail channels a plus.

Responsibilities

• Support in the development of seasonal Retail Marketing plans for Employee Store and ensure alignment with US and Global Brand Marketing.
• Identify and develop new B2B opportunities and partnerships within the Greenville community.
• Coordinate and manage the planning and implementation of all Employee Store activation activities including CRM, the adidas app, activations, new store openings, promotions, retail events, and ongoing campaign execution.
• Forecast, track, analyze and optimize coupon and activation performance, report on results and make recommendations for adjustments to achieve goals.
• Own the timelines, briefing, and approval of creative needs to ensure best in class presentation and maximum impact.
• Lead traffic planning and execution to meet monthly traffic & sales goals.
• Support with budget management including PO execution, reconciliation, and forecasting.
• Manage internal resources and external agency partners as assigned.
• Communicate a desire to learn and seize all available opportunities to drive own development and increase performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees