Assistant Influencer Strategist

M Booth•New York, NY

8d•$49,000 - $55,000•Hybrid

About The Position

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. We are a collaborative mid-sized agency with an immediate opportunity for an Assistant Influencer Strategist to join our growing team! As Assistant Influencer Strategist you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency. You’ll be responsible for contributions in all phases of the influencer process for these programs/brands. Your role will be to help put our clients at the forefront of the cultural zeitgeist, driving relevance, talkability and badge value for our clients, through the lens of influencer programming. You are researching and identifying influencers for our programs, helping to review content to ensure it meets the briefs and helping to build out and populate client recaps showing off our incredible work. Who You Are: An expert in: What and who is trending and applying that to influencer programming in both planned and real-time moments How to make the right influencer and creator connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments Creative and not a box checker A critical thinker who goes beyond the surface level Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects Someone who thrives in fast-moving and collaborative (read: not toxic) environment We have a one-team one dream approach; there is no “me” in team Exceptional problem-resolution skills, including the ability to think creatively and outside the box

Requirements

Bachelor’s degree or equivalent
2-3 years of experience in influencer marketing
Experience with tastemaker/influencer ID, negotiation, contracting and activation management
In touch with cultural and industry trends
Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
Experience activating influencer programs across all social platforms - TikTok, Instagram, YouTube, etc.
Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed

Responsibilities

Dissect client business objectives/goals and work with senior team members to craft culture strategies - with influencer at the heart - that achieve those goals in a disruptive fashion
Manage influencer programs that speak to our brand’s targets and “make noise” with synergies between PR, social, and paid
Contribute in a meaningful way to the influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming.
Helping to set influencer strategy for clients
Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture
Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”
Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients
Instrumental in the day-to-day management of collaborations and partnerships
Growth towards an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms
Demonstrate program success via strong reporting and storytelling
Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends
Support the team in a day-to-day capacity and at times serve as the client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
Serve as a thought leader, trusted voice and advisor to clients
Build strong relationship that establishes trust with clients
Design work plans for programs
Ensure work output is the best it can be (of self and team members)
Collaborate within integrated agency teams and with agency partners
Problem-solve quickly when issues arise

Benefits

A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits

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