Assistant Director of Recruitment

State of Louisiana•Shreveport, LA

43d

About The Position

The Assistant Director of Recruitment works as a member of the LSUS Student Affairs Division coordinating a wide range of tasks, enhancing and supporting the LSUS Recruitment Office. Provides leadership and direction in development, planning, implementation, and evaluation of recruitment and enrollment initiatives at LSU Shreveport. This position implements strategies to attract, enroll, and retain students through cross institution collaboration with both student affairs and academic affairs. Reports to the Director of Recruitment & Scholarships and is a full-time, exempt position. This summary is not intended to be a comprehensive or all-inclusive description of duties and responsibilities.Required Qualifications: Bachelor's degree. LSUS values skills, experience and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply - a degree is not required if the candidate possesses applicable years of experience. At least 2 years of professional experience in digital design (graphic design, web content, social media management, or related area). Strong professional writing, editing, and verbal communication skills. Ability to analyze data, track outcomes, and adjust strategies to achieve enrollment goals. Must be a hard-working, creative, and team-oriented individual with excellent organizational skills. Proficient with Microsoft Office Suite.

Requirements

Bachelor's degree.
At least 2 years of professional experience in digital design (graphic design, web content, social media management, or related area).
Strong professional writing, editing, and verbal communication skills.
Ability to analyze data, track outcomes, and adjust strategies to achieve enrollment goals.
Must be a hard-working, creative, and team-oriented individual with excellent organizational skills.
Proficient with Microsoft Office Suite.

Nice To Haves

Three years of experience in university relations, recruitment, or higher education marketing.
Familiarity with CRM systems (e.g., Slate, Element, Salesforce) and digital analytics platforms.
Demonstrated ability to work effectively with multiple populations, students, and stakeholders.

Responsibilities

Update communication flows within the CRM for first-time freshmen (FTF), transfer, on-campus graduate students, and friends/family audiences.
Design, implement, and update all content on social media accounts in conjunction with the Director of Recruitment.
Collaborate with the Associate Vice Chancellor of Enrollment Management, Director of Recruitment, and Media & Public Relations (MPR) to design and implement digital and print marketing materials.
Develop and track digital campaigns with Encoura to measure engagement, lead generation, and enrollment outcomes.
Lead the planning, promotion, and execution of major recruitment events including Pilot Preview Day, Parent Night, Homeschool Day, and New Student Orientations.
Organize the LSUS Campus Tour Experience to deliver a consistent and engaging visit for prospective students and families.
Coordinate off-campus recruitment events, ensuring LSUS's presence is professional, engaging, and effective.
Oversee event logistics such as venue setup, vendor coordination, staffing, and follow-up communications.
Serve as a liaison for the Office of Recruitment within the community, with schools, fairs, and community events.
Lead strategic community college recruitment initiatives to strengthen transfer pipelines and build strong partnerships with two-year institutions.
Assist with on-campus graduate recruitment efforts, including event support, communication strategies, and prospective student engagement.
Assist in developing workflows for incomplete or unsubmitted applications as reported by Admissions.
Contribute to communication strategies for referred students and transfer students.
Support the name-buying process and manage outreach campaigns to prospective students.
Assume other duties as assigned to support Enrollment Management initiatives.