Assistant Director of Outreach

University of Oklahoma•Norman, OK

About The Position

A crucial member of the Education Abroad leadership team, the Assistant Director of Outreach is responsible for developing and implementing outreach and communication plans for the Education Abroad office. This role will have primary responsibility for the website, social media, and outreach activities including events, communications, and partnerships across the university. We are seeking a positive, creative individual to join our highly collaborative team of study abroad professionals!

Requirements

Bachelor's Degree AND:
3 years of experience in managing educational programs or related student services.
Experience in public relations, marketing, or advertising.
Ability to facilitate meetings and engage in public speaking.
Excellent interpersonal and communication skills to engage with key stakeholders including students, faculty, vendors, and international partners.
Competency in creating and analyzing data relevant to outreach/recruitment strategies and effectiveness.
Experience creating engaging content, publications, campaigns, and other compelling collaterals for a variety of audiences.
Knowledge of related best practices (social media, brand strategy, etc.).
Ability to work with a variety of stakeholders with different priorities.
Enthusiasm and creativity.
Ability to engage in broad strategic thinking and planning.
Study abroad or significant global learning experience.

Nice To Haves

Bachelor’s or Master's Degree in marketing, advertising, public relations, graphic design, or media studies.
Competency in creating and analyzing data to establish trends.
Experience within the field of Education Abroad.
Experience with data analysis or market metric analysis.
Experience with relevant software (I.e. Google Analytics, Terra Dotta, Adobe Creative Suite).

Responsibilities

Develop and implement outreach and communication strategies & campaigns to increase study abroad participation.
Manage content for social media, websites, flyers, online brochures, and other communication platforms.
Plan recruitment events & activities for study abroad, including but not limited to the annual Study Abroad Fair and Study Abroad Week as well as other ongoing recruitment activities.
Coordinate regular program and outreach activity evaluations.
Ensure brand consistency across all digital and physical platforms used to promote study abroad opportunities.
Develop resources for colleges, study abroad program leaders, liaisons, and advisors to enhance recruitment activities within and outside of the EA office.
Coordinate the EA Ambassador Program.
Collaborate and liaise with other OU offices to include Admissions & Recruitment and Marketing & Communication.
Represents the University and participates in committees across campus.
Serve as a support contact for Via TRM (study abroad application management software).
Perform other duties as assigned.