Assistant Director of Marketing

UVA Health

27d • $42,000 - $50,000

About The Position

Anticipated hiring range: $42,000 - $50,000, dependent upon qualifications and experience.The selected candidate will pass a background check. This position will not sponsor applications for immigration. This is a full-time position with UVa benefits. Employees benefits package highlights include:
22 days of paid time off, increasing with service; 13+ paid holidays each year, in addition to paid time off
Parental and Community Service Leave
Health plan with options to meet healthcare and financial needs available immediately
Retirement benefits
Tuition and professional development benefits after the first six months of employment
Employee wellness program featuring activities to earn up to $500/year.

Requirements

• Effective verbal and written communication skills.
• Ability to leverage paid and internal digital marketing channels to drive revenue and fan engagement.
• Ability to analyze data from multiple sources to make informed decisions.
• Ability to present a professional demeanor while delivering a high level of internal and external customer service.
• Ability to work evenings and weekends to meet the business needs of the unit.
• Ability to write proposals and scripts and the ability to describe ideas, and/or plans clearly and effectively in written format.
• Ability to communicate clearly and to convey thoughts, ideas and plans clearly to coaches, administrators and other athletics staff members.
• Ability to perform multiple tasks and responsibilities in an efficient manner.
• Education: Bachelor's Degree in a relevant discipline.
• Experience: At least one year of related experience.

Nice To Haves

• Education: Master's Degree
• Experience: 2-4 years of Athletics marketing, digital engagement, advertising and/or data analytics experience.
• Knowledge of website and marketing analytics tools.
• Familiarity with digital marketing platforms, including paid social, Google Search, Display and Discovery as well as Google Analytics.
• Computer Applications: Familiarity with Adobe PhotoShop.

Responsibilities

• Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Lead implementation of digital marketing campaigns to generate revenue and effectively engage with fan base.
• Evaluate, measure and report performance of digital campaigns.
• Serve as the primary marketing contact for several assigned sports, including at least one revenue sport.
• Identify trends and assist with the study of analytics to help make data-driven decisions to optimize spend and performance.
• Assist the Assistant AD, Marketing with engagement strategies.
• Direct email marketing strategies and management.
• Oversee the Virginia Sports Mobile App, collaborating with marketing and athletics communications staffs on execution and best practices.
• Direct the development of strategic marketing initiatives on behalf of assigned sports.
• Provide exemplary customer service to internal and external constituencies.
• Other duties, as assigned.

Benefits

• 22 days of paid time off, increasing with service
• 13+ paid holidays each year, in addition to paid time off
• Parental and Community Service Leave
• Health plan with options to meet healthcare and financial needs available immediately
• Retirement benefits
• Tuition and professional development benefits after the first six months of employment
• Employee wellness program featuring activities to earn up to $500/year

What This Job Offers

• Job Type: Full-time
• Career Level: Director