Assistant Director of Marketing and Communications

UNC-Chapel Hill • Chapel Hill, NC

1d

About The Position

The Assistant Director of Marketing and Communications for Carolina Housing is responsible for leading the department’s marketing and communications efforts for housing services, facilities, and programs. This position develops and implements an integrated, strategic approach to communications and marketing that engages students and their families and supports departmental priorities. The primary goal of the position is to maximize participation across housing initiatives, with an emphasis on maintaining full occupancy in undergraduate and graduate housing; increasing student staff and residential learning program applications; and supporting conference services utilization. The Assistant Director promotes the value of on-campus living through clear, consistent, and effective messaging. This position provides strategic direction and oversight for Carolina Housing communications and marketing initiatives and leads the marketing team. The Assistant Director oversees departmental websites, social media platforms, print and digital publications, and campuswide messaging, and develops communications strategies for complex and highly visible projects. This position also oversees department branding and design within housing facilities and office spaces. The Assistant Director of Marketing and Communications reports to the Director of Administrative Services and works collaboratively with department staff and campus communications partners to advance departmental goals and enhance the overall residential experience.

Requirements

• Excellent written and oral communications skills with strong attention to detail, professionalism and organization.
• Strong organizational skills and the ability to manage multiple projects while meeting deadlines.
• An ability to adapt easily and problem-solve when necessary.
• Strong marketing orientation.
• Ability to think strategically and manage multiple concurrent projects.

Nice To Haves

• Prior experience working in a university setting.
• Demonstrated commitment to providing a welcoming and inclusive environment to the diverse populations we serve.
• Experience with social media, graphic and web design.
• Prior supervisory experience.

Responsibilities

• Leads the department’s marketing and communications efforts for housing services, facilities, and programs.
• Develops and implements an integrated, strategic approach to communications and marketing that engages students and their families and supports departmental priorities.
• Maximizes participation across housing initiatives, with an emphasis on maintaining full occupancy in undergraduate and graduate housing; increasing student staff and residential learning program applications; and supporting conference services utilization.
• Promotes the value of on-campus living through clear, consistent, and effective messaging.
• Provides strategic direction and oversight for Carolina Housing communications and marketing initiatives and leads the marketing team.
• Oversees departmental websites, social media platforms, print and digital publications, and campuswide messaging, and develops communications strategies for complex and highly visible projects.
• Oversees department branding and design within housing facilities and office spaces.
• Works collaboratively with department staff and campus communications partners to advance departmental goals and enhance the overall residential experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed