Assistant Director of Digital and Email Marketing, Department of Athletics

Wake Forest University•Winston-Salem, NC

About The Position

Works under the supervision of the Director of Digital and Email Marketing with close coordination to the Fan Experience, Ticketing Operations and Sales, Development and Communication teams. The primary responsibilities include supporting customer relationships through the creation, management, and execution of strategic digital and email campaigns, in an effort to deliver messaging that engages fans, alumni, and the greater Winston-Salem community and invite them into a closer relationship with Wake Forest Athletics.

Requirements

BA/BS degree required.
Minimum of one-year experience directly related to the duties and responsibilities specified, or an equivalent combination of education and experience preferred.
Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituents in a diverse community.
Proven expertise in communications including writing, proofreading, and editing skills.
Extensive computer skills in both Windows and Mac environments.
Expertise in Microsoft Office Suite including Word, Excel, and PowerPoint; expertise in using e-mail packages, WebEx, and the Internet.
Basic working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).
Exceptional organizational skills; ability to manage multiple projects occurring within a short timeframe; must be very detail-oriented.
Ability to set and meet deadlines.
Ability to solve problems associated with development-related communications and initiatives.
Ability to develop constructive working relationships with University employees at all levels, vendors, alumni, donors, friends, and/or the general public.
Ability to work as a member of a team and/or independently in a fast-paced environment.
Ability to work occasional evenings and weekends as required.

Nice To Haves

Experience in or exposure to athletics preferred.

Responsibilities

Develop and execute strategic plans for email and digital communications, incorporating diverse messaging, segmentation, and forms of communication with direction from supervisor.
Work with creative staff to curate content for use on athletics emails, web pages and digital campaigns that enhances the profile of Wake Forest Athletics and invites readers to act.
Create and distribute emails to fans, season ticket holders, donors, and alumni, using Eloqua marketing automation platform.
Assist in the planning and execution of digital marketing campaigns, including but not limited all lead generation, display, retargeting and social media advertising strategies.
Design and execute web pages that promote marketing and sales objectives and enhance customer experience.
Develop and execute marketing automation campaigns that generate ancillary revenue and enhance the customer journey
Coordinate with athletics development, and alumni relations to produce cohesive communication plans.
Manage day-to-day digital requirements for student rewards program, “Screamin’ Demon Rewards” and kid’s club program, “Jr. Deacs.”
Collaborate with outside agencies regarding communications materials involving planning, design, cost estimates, flighting, and channel placement.
Regularly analyze performance of emails and other digital communications and provide strategic recommendations for continued improvement.
Other duties as assigned.