Assistant Director, Marketing Programs (Culinary)

Los Angeles Tourism & Convention Board•Los Angeles, CA

1h•Hybrid

About The Position

The Assistant Director, Marketing Programs leads integrated marketing initiatives that elevate Los Angeles as a global destination, with a primary focus on the Culinary pillar and flagship programs such as Dine LA Restaurant Week. This role partners cross-functionally to translate strategy into high-impact campaigns across channels, overseeing planning, execution, and performance. The position blends strategic leadership, creative collaboration, and operational oversight to drive meaningful engagement and measurable results.

Requirements

3-5 years of experience.
High school diploma or equivalent.
Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.
Strong project management skills.
Team focused and collaborative working style.
Experience in developing and managing projects from planning through execution.
Must be proficient in MS Office (Word, Excel, PowerPoint).
Excellent verbal, written, and interpersonal communication skills.
Dependable, great attitude, highly motivated and a team player.
Possess strong organizational skills and attention to detail.
Ability to multi-task and meet multiple deadlines.
Ability to communicate effectively across various departments.
Ability to work in a changing environment.

Nice To Haves

Bachelor’s degree preferred.

Responsibilities

Lead end-to-end strategy and integrated execution across priority destination pillars — currently anchored in Los Angeles Tourism’s Culinary platform and signature initiatives such as Dine LA Restaurant Week — with scope designed to expand as additional pillars evolve. This includes ownership of Dine LA Restaurant Week and other tentpole initiatives that elevate Los Angeles’ global food reputation and drive measurable visitation. Responsibilities include defining campaign scope, building detailed workbacks, managing budgets, and overseeing post-campaign analysis across paid, owned, earned, and partner channels. (30%)
Serve as the cross-functional lead across Brand, PR, Digital, Social, Partnerships, Membership, Research, and external agencies—translating strategic objectives into clear briefs, deliverables, and timelines. Facilitate and lead stakeholder meetings, drive alignment and decision-making, and ensure accountability from planning through fulfillment and reporting. (20%)
Partner closely with the Social Media team to shape and oversee an integrated social strategy for Dine LA, including content direction, influencer engagement, paid amplification, and real-time engagement to maximize reach, participation, and brand impact. (20%)
Oversee programmatic event websites (front and back end) in collaboration with the Digital Marketing team and external agencies—reviewing SOWs, managing budgets, QA’ing site functionality, and optimizing the user experience. (15%)
Monitor industry trends, the competitive landscape, and evolving consumer preferences to inform strategy, strengthen stakeholder engagement, and ensure programs remain innovative and impactful. (5%)
Maintain strong financial stewardship by managing program budgets, tracking expenses, organizing contracts and invoices, and partnering with Finance to ensure accurate forecasting and timely payment processing. (5%)
Perform other duties as assigned. (5%)
Participate in committees and task force groups
Work in CRM and other enterprise-wide software programs

Benefits

Hybrid work environment
Remote Monday and Friday
DTLA Office Tuesday through Thursday
Company paid parking in DTLA
Early Friday’s – our office closes every Friday at 2:30 pm
Work remotely week of Thanksgiving
Holiday Office Closure (December 24th – January 1st)
15 Paid Company Holidays
Paid Vacation Time
Paid Sick Time
Paid Floating Holidays
Paid Family Leave
Comprehensive health insurance (both PPO and HMO plans available)
Dental and vision plans (100% employer paid for some elections)
Pet insurance
Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
Employee Assistance Program
Flexible Spending Account (Healthcare & Dependent Care)
401(k) Retirement Savings Plan with up to 6% match that vests immediately
401(k) match for qualified student loan payments
Monthly internet and phone stipend