Assistant Director Marketing Events & Outreach - Business

TWU•Denton, TX

8d•Onsite

About The Position

This position supports the Executive Dean and the Merrilee Alexander Kick College of Business & Entrepreneurship in marketing, events, social media and outreach, greatly expanding College’s visibility internally and externally. This position is based on the Denton campus. Supports the College in organizing events, oversees website, marketing, digital marketing and social media. Supervises student workers for social media and digital marketing activities. Performance evaluation is based upon completion of assignments and attainment of organizational goals. The performance evaluation is conducted through the performance evaluation system and in accordance with the University Policies & Procedures. Work is performed under general supervision and performance evaluation is based upon completion of assignments and results obtained. The performance evaluation is conducted through the performance evaluation system and in accordance with the University Policies & Procedures.

Requirements

Bachelor’s degree required.
Three years of experience in marketing, sales and/or event planning preferred.
Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position.
All employees share the responsibility of maintaining information security and privacy requirements within the university by adhering to Federal and State regulations, and TWU Policies & Procedures.
Excellent oral and written communications skills, including the ability to write persuasive copy in a voice that resonates with target markets.
Knowledge of higher education marketplace including demographic and sociographic trends.
Demonstrated ability to build brand equity among targeted stakeholder.
Ability to develop and manage the implementation of strategic marketing plans.
Knowledge of social media marketing, including the optimization of platforms, tools, and trends that increase engagement and brand awareness.
Knowledge of professional academic advising and student initiatives.
Strong interpersonal skills.
Ability to develop and maintain databases, reports and processes.
Ability to plan, direct, and evaluate operations and procedures.
Ability to build teams and ability to plan and deliver oral presentations.
Ability to establish and maintain effective work relationships with students, faculty, staff, and the public.
Ability to plan and allocate workload accordingly.
Ability to provide ongoing training and supervision as needed for the Academic Programs.
Ability to prioritize related to college missions and goals.
Ability to use a personal computer and other office equipment, including related university software and email.

Nice To Haves

Skill in using digital marketing platforms is desired.
Design skills and experience with using design software like Canva and Adobe Creative software is a plus.
Knowledge in the use of CRM systems such as Constant Contact/EMMA is a plus.

Responsibilities

Assists the Executive Dean in the development and implementation of the Merrilee Alexander Kick (MAK) College of Business & Entrepreneurship (MAK College) comprehensive Marketing Plan.
Helps organize and coordinate events (e.g. Best in Business Awards, Meet the Firms, Career Expo, Dress for Success, Etiquette Dinner, Pitch Competitions, Branding for Success, Commencement, Beta Gamma Sigma Honors Society Induction and Tapping, Dialogue with the Dean, MAK Mentor Walk) for the MAK College in Denton, Dallas and Houston.
Helps organize and coordinate alumni, community, networking events for the College of Business in Denton, Dallas and Houston.
Help organize MAK College Faculty and Staff events, retreats, monthly celebrations and lunches and other celebratory events.
Coordinate the Dean’s Student Advisory Board and liaise with DSAB to organize professional development events such as Dress for Success and Etiquette Dinner.
Communicates MAK College’s points of pride, strategic goals, and accomplishments to relevant stakeholders through the website and highlights them regularly on social media.
Works on publishing and disseminating the MAK College External Newsletter (MAK Business Buzz) quarterly in collaboration with University Marketing and Communications.
Works on finalizing and publishing the Executive Dean’s internal newsletter (MAK Insider Buzz) to the MAK College faculty, staff and adjuncts.
Develops and maintains website updates in collaboration with University Marketing and Communications.
Oversees all social media and digital marketing for the MAK College in collaboration with the University Marketing and Communications.
Creates marketing and promotional material for events.
Participates in strategic planning activities in the MAK College.
Supports the Executive Dean in marketing, events, outreach and networking activities.
Supports the Assistant to the Executive Dean and Manager of Operations in MAK College meetings, Dean’s Leadership Circle meetings and other activities.
Updates marketing, events and outreach plans regularly.