Assistant Director, Digital Marketing

US FUND FOR UNICEF•New York, NY

43d•Remote

About The Position

The Assistant Director, Digital Marketing, will work alongside the Direct Response performance marketing team and across Marketing & Communications’ Center of Excellence, Content, and Brand teams. The Assistant Director facilitates the strategic implementation of integrated, data-driven digital fundraising and performance marketing initiatives to support acquisition, conversion, and retention across the full funnel. This role serves as a key connector between the Direct Response, Marketing & Communications, and external agency teams, ensuring seamless collaboration and alignment across brand and performance efforts. With a focus on optimizing digital channels—including email, paid media, and paid social —the Assistant Director oversees campaign planning, performance tracking, and conversion rate optimization to maximize revenue and audience growth. This position also plays a central role in advancing the organization’s digital transformation, advising on innovation, analytics, and donor journeys. A strategic thinker and collaborative leader, the Associate Director champions a supporter-centric approach, helping move donors up the giving pyramid while advancing the organization’s mission and fundraising impact.This position will report to the Managing Director, Integrated Monthly Giving.

Requirements

Bachelor's degree and 6 years of relevant experience or equivalent required, Master’s preferred
Knowledge of performance marketing, specifically channel-based strategies and tactics to maximize revenue results with various audience personas
Knowledge of full-funnel strategy development donor journeys, lead generation, and the intersection of brand and performance marketing
Analytical, enterprise-level thinking skills to understand the organization’s strategies and objectives and translate them to tactics
Commitment to UNICEF USA’s mission and values
Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.

Nice To Haves

Familiarilty with CRMs, ad platforms, FundraiseUp, Salesforce Marketing Cloud, Asana and JIRA, and business intelligence platforms such as PowerBI preferred

Responsibilities

Partner across Direct Response and Marketing & Communications to build and maintain partnerships that support full funnel integration across lead generation, conversion, and retention.
Contribute to campaign strategies and tactics to achieve shared KPIs across brand and performance, while also ensuring two-way visibility into initiatives by seeking and providing input on efforts that impact supporter engagement, donor growth and journeys across the funnel.
Lead content and creative strategy implementation for digital fundraising efforts, collaborating with Marketing & Communications to map and enhance full funnel supporter journey, ensuring messaging and content across brand and performance are cohesive and mutually reinforcing.
Advise and partner with Philanthropy Insight, Technology and the COE’s RAD team on business needs and priorities for performance dashboard and data structure to ensure accurate and actionable insights, and alignment with the organization’s data governance standards.
Lead performance marketing website conversion rate optimization efforts in close partnership with Marketing & Communications and agency partner, applying user behavior insights and A/B testing to improve supporter flow and digital conversion while maintaining brand alignment.
Partner across Direct Response and Brand teams to develop quarterly data-driven strategic digital media plan allocation, objectives, CTAs, audience targeting, etc. for one-time and monthly fundraising programs to maximize audience growth and revenue in support of organizational strategies. Develop performance briefs in partnership with Marketing & Communications and agency of record.
Facilitate planning of cross-channel digital fundraising campaigns across email, paid social, paid search, and Display. Develop and maintain campaign tracker and quarterly planning sessions and weekly syncs to ensure alignment and collaboration across internal and external partners.
In partnership with Marketing & Communications, lead as performance marketing’s focal point with the digital Agency of Record, overseeing day-to-day campaign planning, execution, optimization and performance tracking - ensure delivery is on brief, on time and on budget.
Help establish digital emergency activation protocols and lead real-time cross-channel activations with a full funnel lens to accelerate speed to market and drive unrestricted revenue growth.
Oversee Community Fundraising strategy and operations, advising Philanthropy teams on peer-to-peer fundraising best practices, while collaborating cross-functionally to explore and optimize additional programs within the passive donation stream to generate leads and expand supporter engagement
Serve as subject matter expert for other teams across the organization on digital fundraising best practices and full funnel strategies, while liaising with other Philanthropy teams in increasing donor lifetime value and advancing Direct Response donors up the giving pyramid.
Partner with Philanthropy Insight on an integrated Philanthropy Data model including budget planning and revenue forecasting, collaborating on dashboard design and ad-hoc analysis needs, and learning and leveraging new tools and resources – including our digital donation platform – to support Direct Response goals and decision-making.
Proactively identify and test innovative opportunities for Direct Response programs (e.g., establishing testing roadmap, lead generation efforts, streaming, AI and personalization) to drive audience expansion and donor acquisition, enhance retention, improve efficiency and accelerate organizational digital transformation.
Build and maintain strong relationships with UNICEF teams and media platform partners to stay connected to emerging resources, strategic priorities, and collaboration opportunities.
Champion Philanthropy Division values by prioritizing impact for children, while providing clear expectations and feedback through effective communication.
Other duties as assigned.