Assistant Director, Creative Video & NIL Content (Baseball) - Creative Services

Florida Gators • Gainesville, FL

10d

About The Position

The University Athletic Association at the University of Florida is searching for an Assistant Director to create engaging, revenue-generating video content for the Florida Gators Baseball program, as well as other sports as assigned, with a primary emphasis on social and digital platforms, including Name, Image, and Likeness (NIL) initiatives. Working collaboratively with the Creative Services team, sport coaches and staff, and the Marketing, Communications, and Social Media teams, this role supports athletic programs and student-athletes through dynamic, platform-optimized storytelling. Works closely with the athlete marketing and NIL Director to develop personalized assets for social media, promotional use, and branding opportunities, ensuring each athlete’s image aligns with both personal goals and Florida Gators standards. Responsibilities include editing and producing highlight videos, promotional and hype content, video board assets, social-first creative, and NIL-related content that elevates student-athlete brands while adhering to institutional and brand standards. This position requires the incumbent to have strong video editing skills; be knowledgeable of social media trends, pacing, and digital storytelling; have strong interpersonal, communication, and customer service skills; be organized, detail-oriented, self-motivated, and creative; work independently and as part of a collaborative team; multitask effectively in a fast-paced environment; engage effectively with others of diverse cultures or backgrounds; and work a non-standard work week which will include evenings, weekends, holidays, and overnight travel. This posting will remain open until a qualified candidate is chosen.

Requirements

• Bachelor's Degree in Journalism, Mass Communications, Telecommunications, Broadcasting, or a related field
• Two years of related work experience
• Valid driver’s license
• Experience with a large variety of cameras
• Experience editing with non-linear software, including Adobe Production Suite
• Strong video editing skills
• Knowledgeable of social media trends, pacing, and digital storytelling
• Strong interpersonal, communication, and customer service skills
• Organized, detail-oriented, self-motivated, and creative
• Ability to work independently and as part of a collaborative team
• Ability to multitask effectively in a fast-paced environment
• Ability to engage effectively with others of diverse cultures or backgrounds
• Ability to work a non-standard work week which will include evenings, weekends, holidays, and overnight travel

Nice To Haves

• Experience with Adobe Photoshop and After Effects
• An equivalent combination of education and experience may be accepted in lieu of listed requirement.

Responsibilities

• Create engaging, revenue-generating video content for the Florida Gators Baseball program, as well as other sports as assigned
• Work collaboratively with the Creative Services team, sport coaches and staff, and the Marketing, Communications, and Social Media teams
• Support athletic programs and student-athletes through dynamic, platform-optimized storytelling
• Work closely with the athlete marketing and NIL Director to develop personalized assets for social media, promotional use, and branding opportunities
• Ensure each athlete’s image aligns with both personal goals and Florida Gators standards
• Edit and produce highlight videos, promotional and hype content, video board assets, social-first creative, and NIL-related content that elevates student-athlete brands while adhering to institutional and brand standards

Benefits

• Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), athletic event tickets, employee events and recognition programs as well as possible relocation assistance.
• Competitive compensation package commensurate with candidate’s previous experience and qualifications.

What This Job Offers

• Job Type: Full-time
• Career Level: Director