Assistant Director, Client Marketing

Northwestern Mutual•New York, NY

About The Position

The Assistant Director, Client Marketing, reporting to the Senior Director, Client Marketing, is a key leader in the marketing department. This role leads the strategic development and delivery of marketing programs aimed at driving repeat business from existing clients. This role is critical to the demonstration of the Marketing function as a growth driver for our business. This role must be led by an innovative, strategically minded, and experienced marketer who is comfortable with ambiguity, is data-driven and results-oriented, and has a proven track record of leading a diverse set of cross-functional stakeholders and teams.

Requirements

9+ years of experience in Marketing, with a focus on strategy.
Bachelor’s Degree in Marketing, Business, or related field.
Proven track record leveraging data and insights to develop strategies and execute marketing programs that deliver results.
Experience in developing, executing, and interpreting marketing tests.
Experience leading projects with technical teams to bring new functionality to life.
Strong analytical abilities.
Team player interested in partnering in a highly collaborative environment and working with a diverse set of partners and stakeholders.
Proven ability to lead and influence medium to large cross-functional groups to achieve specific business outcomes
Strong problem-solving skills.
Capability to simplify and communicate complex ideas for various audiences.
Strong interpersonal, communication, and presentation skills
Strong project management skills.
Experience managing a high-performing team and developing talent.
Adaptive Communication: Formulates strategies to be used to convey complex information about services, products, systems, or processes to targeted audiences; communicates and liaises between technical and non-technical audiences.
Campaign Management: Develops marketing campaigns strategy and selects appropriate outlets, delivery methods, and technology/tool to optimize customer engagement and business impact. Demonstrates working experience with campaign management tools such as Adobe, Salesforce, Google Analytics, Unica or similar.
Client Experience: Designs, implements, and deploys a targeted, insights-driven, and engaging experience for clients to promote a favorable impression of Northwestern Mutual and foster a long-term relationship.
Cross Functional Partnering & Planning: Facilitates collaboration, communication, coordination, and planning with individuals and teams from different functions within the organization, and who have different areas of expertise, to achieve common goals.
Learning Agility & Critical Thinking: Pursues learning and obtains knowledge continuously in relevant fields, methods, or technologies in current and future practices; continuously utilizes critical thinking to identify opportunities, execute solutions, and measure impact to constantly improve existing practices and processes based on feedback, lessons learned, and market trends.
Strategic Thinking: Uses critical thinking and knowledge of business demand to plan, design, prioritize and execute high impact initiatives and programs.

Responsibilities

Develop multi-year strategies and programs that deepen client relationships with existing clients and support broader departmental, product, and enterprise strategies.
In alignment with multi-year strategies, assist team in the development and execution of client program strategy, including identification of KPIs, target audience, testing strategy, and messaging approach.
Assist in the development of annual client marketing team KPIs, plans, and budget.
Leverage data-driven approach to develop recommendations for program optimization and innovation to drive desired business outcomes and problem resolution.
Partner with Consumer Insights to shape consumer research that informs innovation and optimization of programs and strategies.
Coordinate with measurement partners to evaluate and provide business perspective on necessary measurement framework which demonstrates business impact of work.
Assist in development of annual contact strategy for clients at the household level.
Partner with data, activation, Martech, and engineering teams to execute campaigns and bring innovative functionality to life to advance client marketing strategies and improve programs.
Identify process and artifacts improvements allowing teams to efficiently develop strategies and lead programs.
Represent team’s work to peers and leadership, both within the marketing team and with other partners and stakeholders.
Foster a culture of collaboration, innovation, and accountability with direct report, team, and partners.
Establish and maintain effective relationships with peers and leaders across marketing function and other enterprise partners and stakeholders.
Ensure campaigns and programs align with all legal and compliance standards.
Scan marketing and financial services industry trends for continued innovation.