Assistant Director, Annual Giving

Duke Careers•Durham, NC

1d•$61,535 - $95,880•Hybrid

About The Position

The Assistant Director, Annual Giving position is an essential role in advancing a unified, integrated approach to annual giving across the School of Medicine (SOM) and Duke University Health System (DUHS). This position will implement the One Duke Health strategy that aligns donor interests with institutional priorities in patient care, research, and education. The job duties in this role will provide critical function to execute a comprehensive omni-channel solicitation strategy and time-limited special campaigns that retains and engages donors across DUHS and SOM, with a focus on high-priority messaging. This role will also enable real-time performance tracking and continuous refinement of engagement strategies, ensuring maximum impact. This position will report to the Senior Director, Annual Giving. As a member of the Annual Giving & Grateful Patient Programs team, the Assistant Director will assist in developing donor-centric giving programs with the ultimate goal of increasing the number of grateful patient and community donors and dollars raised for SOM and DUHS.

Requirements

Work requires the skills and knowledge normally acquired through completion of a Bachelor's degree.
Three (3) years progressive fund raising/customer relations/marketing or sales and promotions experience in team environment.
Proven verbal and written communication skills and computer experience with Windows environment.

Nice To Haves

Excellent written and verbal communication skills.
Experience with developing communication plans including mail, email, text, social, and other digital platforms.
Understanding of fundraising databases and tracking mechanisms.
Graphic design experience in Canva or Adobe Suite is a plus.
Experience working in web, text and email platforms preferred.

Responsibilities

Design and execute a comprehensive annual giving strategy in alignment with the One Duke Health approach to support institutional priorities.
Oversee the scheduling and implementation of direct marketing and digital appeals to retain donors to SOM and DUHS funds.
Project management for annual giving solicitations including writing, graphic design, data management, and analysis.
Oversee the development and implementation of print and digital communications in coordination with internal partners and external vendors.
Generate solicitation content for mail, email, text, websites, and social media channels.
In coordination with the SOM Strategic Communications team and Duke Health Marketing team, encourages proper use of the School of Medicine and Duke Health brand and helps integrate key messaging and storytelling.
Encourage strategic use of donor and patient stories in all communications to share compelling messaging to support the mission while ensuring HIPAA standards are met.
Coordinate with gift officers to identify matching gift opportunities to enhance special campaigns.
Assist departmental leadership in determining feasibility and funding strategies for new and ongoing programs.
Plan and establish goals to align with the direction and overall objectives.
Enhance donor retention and loyalty through personalized and consistent outreach to strategic annual giving segments.
Use digital platforms to execute ongoing donor outreach through welcome series and e-newsletters.
Design digital cultivation journeys and e-newsletters to steward ongoing donor engagement.
Develop innovative techniques to engage donors, such as crowdfunding and peer-to-peer strategies.
Assist in developing a comprehensive employee giving campaign to engage clinicians, faculty, and staff in philanthropy.
Use data metrics to measure the effectiveness of direct marketing campaigns, including dollars raised, response rates, click-through rates, and return on investment.
Maintain effective tracking, acknowledgement, and follow-up on all annual giving gifts.
Determine fiscal requirements and prepare budgetary recommendations; monitor, verify and reconcile expenditure of budgeted funds.
Perform other related duties incidental to the work described herein.

Benefits

Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family- friendly and cultural programs to eligible team members.

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