Assistant Director, Alumni Communications

Merrimack College•North Andover, MA

8d•Onsite

About The Position

The Assistant Director of Alumni Communications is responsible for planning, creating, executing and tracking a comprehensive communications journey that strengthens Merrimack College’s relationship with its alumni community. This position develops and manages alumni-focused messaging across email, web, social media and print channels to celebrate alumni achievements, promote engagement opportunities and inspire philanthropic support. The Assistant Director manages the Alumni monthly newsletter, oversees the Office of Development and Alumni Relations (ODAR) social media and website content, writes feature stories and alumni profiles, manages institutional-level stewardship efforts to acknowledge and thank our donors and supports event communications. This role reports to the Interim Vice President of Communications and Digital Engagement and collaborates closely with ODAR colleagues, the Office of Communications staff and other campus partners to ensure brand consistency and mission-aligned storytelling.

Requirements

Bachelor’s degree in communications, marketing, public relations or a related field.
1–3 years of experience in communications, marketing or related work—preferably in higher education or nonprofit settings.
Strong writing, editing and visual communication skills.
Experience managing social media accounts,using content management systems (CMS) and customer relationship management (CRM) software for communications and engagement.
Proficiency in Canva, email marketing platforms and basic web editing tools.
Knowledge of brand standards and ability to maintain a consistent voice and style.
Excellent organizational skills and attention to detail.
Commitment to Merrimack College’s mission and values.

Responsibilities

Serves as the primary communicator to Merrimack alumni, ensuring consistent, engaging and mission-driven messaging across platforms that aims to engage, educate, thank and steward.
Plans and produces the monthly Alumni Record e-newsletter, including content planning, writing, editing and distribution.
Uses Slate, Merrimack’s customer relationship management (CRM) system, to develop targeted communications and track engagement.
Researches, interviews and writes alumni profiles for use in digital and print publications.
Develops stories that highlight alumni achievements, career success and community contributions.
Writes and edits stories for the ODAR website and other institutional publications that support alumni engagement and philanthropy.
Manages and maintains ODAR social media accounts (e.g., Facebook, Instagram, LinkedIn), ensuring regular, brand-aligned posting and audience engagement.
Creates multimedia content that promotes alumni events, giving initiatives and success stories.
Oversees and updates ODAR website pages, ensuring accuracy, accessibility and alignment with College branding and messaging.
Manages design needs through Canva, developing on-brand graphics for emails, events and digital campaigns.
Develops and manages communications for alumni and donor events, including invitations, registration pages, reminders and post-event recaps.
Support stewardship communications, including donor thank-you messages, recognition stories and impact updates that highlight philanthropy’s role in advancing the College’s mission.
Coordinates communications for signature alumni and advancement events such as Homecoming, Christmas Party, Commencement and regional gatherings.
Other duties as assigned.