Assistant Brand Manager, Calphalon

Newell Brands•Atlanta, GA

About The Position

The Assistant Brand Manager position on Calphalon will support the development and execution of strategic brand initiatives that drive brand growth and maximize value share. The role is a critical team member responsible for utilizing data and insights to build marketing and business plans that deliver on financial goals. Collaborate across all key functions and be recognized as a leader in driving the cross functional team and agenda – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Calphalon brand Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve brand performance Manage several brand projects and ensure delivery on time and in full Support US annual brand planning work and growth opportunities in expansion markets

Requirements

A four-year college degree
0 to 2 years of prior experience in brand management, marketing, or related roles is preferred.
Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results
Strong understanding of marketing principles.
Analytical mindset with the ability to interpret data and develop insights.
Creative thinking and problem-solving skills.
Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
Strong communication skills, written and oral.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
Up to 10% travel potential.
Fluent in English.

Responsibilities

Be a true steward and power user of the data. Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the core business, promotions, and other brand initiatives.
Connect and understand multiple data sources and utilize them to drive business improvement recommendations.
Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.
Reviews competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve Calphalon performance
Identifies gaps in marketplace understanding and leads analyses to fill these gaps.
Prepare reports and presentations, including monthly brand reports, to communicate key findings and recommendations to the Senior Brand Manager and senior management.
Owns key new product development (NPD) projects and drives commercialization through stage gate process.
Supports development of creative assets for product launches.
Partners with global partners to execute expansion in key growth markets. Supports creation of sell-in materials to support U.S. launches.
Exhibit strong collaboration with cross functional partners.
Team lead for trade show initiatives.